Product Evangelist, India
Confirmed live in the last 24 hours
Branch Metrics
Job Description
At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.
We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.
We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.
About Us:
At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.
We are looking for a highly strategic and experienced AdTech Product Evangelist to bridge the gap between our innovative advertising technology and the complex needs of our media agency and brand partners. You will be the subject matter expert and strategic consultant, working hand-in-hand with sales, product, and client teams to help clients leverage our platform for maximum ROI across their full-funnel marketing campaigns. Your deep understanding of audience, inventory, and creative planning across mobile and web environments will be key to tailoring and evangelizing bespoke solutions.
Key Responsibilities
Strategic Consulting & Solutioning
- Translate client briefs: Deconstruct full-funnel marketing briefs from media agencies and brands, transforming vague requirements into actionable, platform-centric advertising solutions.
- Full-Funnel Expertise: Apply expert knowledge in general audience planning, inventory forecasting and planning, and ad creative strategy to design integrated solutions for both brand-building and performance objectives.
- Platform Integration: Serve as the product expert, demonstrating how our platform’s features and capabilities can be leveraged to meet specific client KPIs across web and app marketing campaigns.
- Bespoke Proposals: Create compelling, data-driven proposals that clearly articulate the value proposition and technical architecture of the tailored AdTech solution.
Product Evangelism & Enablement
- Internal Education: Train and enable sales and client services teams on the latest product features, best practices, and competitive positioning.
- Market Feedback: Act as the voice of the customer (media agencies and brands) to the Product team, synthesizing market needs, competitive gaps, and client-specific feature requests to influence the product roadmap.
- External Representation: Lead high-stakes client meetings, presentations, and industry events to evangelize our technology and thought leadership.
Campaign Planning & Optimisation
- Cross-Geo Expertise: Ensure solutions are tailored and compliant with regional differences in data privacy, inventory availability, and market dynamics across various geographies.
- Performance Insight: Monitor and analyze campaign performance in partnership with client services teams, using
