Field Marketing Manager (Bilingual - English/German)

About the Role

Yext is redefining how enterprise brands grow in an AI-first world, and we’re looking for a Field Marketing Manager to own pipeline generation and market impact across the Central region in Germany. This is a high-ownership role spanning field marketing, events, and account-based marketing, where you will define how Yext shows up in the region and directly influence revenue outcomes.

You will bring a modern, data-driven approach to regional marketing, using AI and automation to scale programs, improve precision, and continuously optimise performance.

What You’ll Do

Regional Strategy & Revenue Ownership

• Own pipeline impact for the Central region, including sourced and influenced revenue across prospect and strategic accounts
• Develop and execute an integrated regional marketing strategy aligned to pipeline goals, vertical priorities, and account segmentation
• Identify pipeline gaps and reallocate budget, channels, and program focus to maximise impact
• Bring a strong point of view on German market dynamics, buyer behaviour, and competitive positioning to shape regional strategy

Account-Based Marketing & Sales Partnership

• Partner with Sales leadership to define account prioritisation, engagement strategy, and success metrics for target accounts
• Own activation of regional ABM programs, ensuring alignment across field programs, digital campaigns, and sales plays
• Act as a strategic partner to Sales, BDRs, and Customer Success, influencing priorities, driving alignment, and ensuring follow-through
• Design programs that accelerate deal progression, increase account penetration, and improve win rates

Program Execution & Experience Design

• Build and own a quarterly calendar of high-impact programs, including executive events, field activations, and virtual experiences
• Lead end-to-end execution of first-party, third-party, and virtual events, ensuring exceptional quality and strong business outcomes
• Design integrated, multi-touch programs that connect events, digital, and outbound motions into cohesive experiences
• Continuously test new formats, channels, and engagement strategies to improve performance and differentiation

Performance, Analytics & Optimization

• Define success metrics tied to pipeline creation, deal progression, and revenue outcomes
• Analyse program performance to identify trends, diagnose gaps, and inform strategic decisions
• Make data-driven tradeoffs, scaling high-performing programs and eliminating underperforming ones
• Track and maintain campaign performance in systems such as Salesforce and Hockeystack, contributing to clear, actionable reporting

AI-Driven Execution & Operational Scale

• Leverage AI tools to accelerate campaign development, including segmentation, personalisation, and content creation
• Use AI-driven insights to improve targeting, timing, and program effectiveness across channels
• Identify and automate manual workflows across event execution, reporting, and follow-up to increase efficiency and scale
• Partner with global marketing and operations teams to test and scale AI-enabled marketing capabilities
• Build repeatable playbooks, templates, and s