Assistant Manager, Project and Campaign Management

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

What are we looking for?

The Project & Campaign Assistant Manager is responsible for planning, executing, tracking, and evaluating sales campaigns and strategic projects to drive business performance. The role focuses on campaign effectiveness, cost efficiency, performance analysis, stakeholder coordination, and continuous improvement initiatives to maximize APE generation and business productivity across regions and branches.

What are we expecting from this role?

• Assist in designing, coordinating, and implementing sales campaigns and incentive programs.

• Support development of engaging and motivating campaigns aligned with business objectives.

• Modify and enhance campaigns to ensure competitiveness and staff engagement.

• Track R&R (Rewards & Recognition) campaign performance using structured matrices and dashboards. Analyze campaign effectiveness including Overall performance, performing vs non-performing branches, Region-wise and cluster-wise results, Monitor Cost to APE Ratio and ROI for all campaigns and events.

• Conduct root cause analysis on underperforming branches and campaigns.

• Provide data-driven recommendations for improvement.

• Identify cost-effective methods to improve leads-to-conversion ratio.

• Coordinate campaign motivation communication through Regional Heads (RH) and Branch Channel Managers (BCM).

• Ensure consistent campaign messaging and alignment across branches.

• Evaluate ROI of events and incentive programs.

• Monitor event budgets and measure outcomes against targets.

• Work closely with cross-functional teams for International Trip Campaign alignment and facilitation.

• Coordinate with Marketing, Operations, Training, and Sales teams to ensure seamless execution.

• Track management-initiated projects and report progress (on track/delay).

• Ensure proper alignment with management, stakeholders, and initiative owners.

• Support implementation of strategic business initiatives.

• Capture lessons learned from previous campaigns.

• Develop best practices for future campaign planning and execution.

Who are we looking for?

• Minimum 3–5 years of experience in sales support, campaign management, project coordination, or business analytics.

• Experience in insurance, banking, or financial services industry is highly preferred.

• Proven experience in performance tracking and reporting.

• Bachelor’s degree in business, Marketing, Finance, Management, or related fields.

• Professional certifications in Project Management or Data Analytics will be an added advantage.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.