Manager of Business Analytics - Marketing

Confirmed live in the last 24 hours

Koalafi

Arlington, VA or Richmond, VA

On-site

Posted April 10, 2026

Job Description

At Koalafi, we believe in a world where no one has to put an important purchase on hold. That’s why we’re making it easier for more people to pay for big purchases over time.

Retailers across the country rely on us to offer flexible lease-to-own financing to their non-prime consumers, while increasing sales and strengthening customer loyalty. Their 2M+ customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit. Our 200+ Koalafi teammates enjoy inspiring and challenging work that accelerates their careers.

Interested in learning more about how we’re transforming the financing experience and joining our team?

What You’ll Do

Koalafi is seeking a Manager of Business Analytics to build and lead the analytical foundation of our growing marketing function. This is a high-impact role responsible for developing attribution frameworks, evaluating campaign and channel performance, shaping go-to-market test strategy, and partnering with marketing leadership to scale our direct-to-consumer and business-to-business marketing efforts. This is an individual contributor role, at the Manager level.

In this role, you’ll work primarily with marketing and analytics to design and execute analyses that guide investment decisions, optimize performance , and accelerate Koalafi’s channel expansion across both B2C and B2B marketing. You will play a critical role in launching new paid marketing channels, optimizing lifecycle communications, and evaluating the ROI of new initiatives.

This is a rare opportunity to build a marketing analytics foundation from the ground up for a high-growth fintech company—while shaping how we understand, influence, and grow our customer base.

Marketing Analytics & Attribution

Build Koalafi’s first scalable attribution model to measure performance of email, SMS, in-app, and emerging paid digital marketing channels and campaigns.
Develop frameworks to evaluate incrementality, ROI, CAC, and long-term value implications of new marketing programs.
Monitor channel performance and partner with Marketing Team leadership to optimize mix, creative testing, and audience segmentation.
Establish

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