Group Creative Director, Copy

About Design at Gusto

Design at Gusto is made up of over 80 creative, collaborative people who care deeply about our mission to empower small businesses and their employees. We're a cross-functional group that is always looking for opportunities to build understanding and empathy for the people who use Gusto. We don't care much about swim lanes and though we care deeply about quality and craft, we are never precious about it. We work closely with cross-functional partners in Product, Engineering, Data, and Marketing to design, build, and ship experiences that make a real difference. We believe great design can make hard things possible, even delightful.

We are building an AI-native design organization — and we mean that seriously. We're looking for designers who are already working this way: using AI to prototype ideas quickly, shorten customer feedback loops, and ship quality UX directly to customers. This isn't a future aspiration — it's how we work now, and it's changing what the design role looks like at Gusto and across the industry.

About the Opportunity

Words shape how people feel about a brand. Voice, tone, and narrative aren't finishing touches—they're the work. They're how we earn trust, convey clarity, and make people feel something real.

Gusto is expanding our in-house creative studio inside our fast-moving, late-stage startup. We develop brand campaigns, integrated marketing, and awareness efforts that deepen emotional connection with our audience—and we partner closely with strategy, marketing, and design teams to bring those stories to life across every channel. It's common to move between a polished brand platform and fast-turn campaign copy in the same week. AI has changed how we think about creative scale — we use it to accelerate exploration, stress-test brand voice, and build systems that let partners produce on-brand work without a director in the room.

We're looking for a Group Creative Director, Copy who is a hands-on maker and conceptual leader: someone who loves developing big ideas, crafting compelling narratives, and shaping how a brand talks across every touchpoint. And AI is important, so the person in this role needs to be confident shaping how AI-assisted creative work gets reviewed, directed, and held to a high standard. This is a senior individual contributor role focused on campaign conceptualizing, brand voice, and multi-channel storytelling—working in close partnership with a fellow Creative Director to lead all campaign work.

In this role, you'll own the narrative direction for brand campaigns from brief through execution. You'll make judgment calls about concept, tone, structure, and emotional resonance across TV, digital, social, OOH, and experiential. You'll collaborate closely with brand strategy, marketing, design, and cross-functional partners to define what great looks like — and hold that bar even when AI is doing the drafting. And you'll help raise the standard on creative quality not just through feedback, but through the systems that make quality repeatable: voice guidelines, prompt libraries, AI review workflows, and messaging frameworks that let the whole team — writers, freelancers, and agency partners — produce on-brand work without a director in the room every time.

If you're energized by big ideas, care deeply about language, and want to define how a brand shows up in the world,