Senior Specialist, Public Relation (SEO & Social Media)

Company Introduction  

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.  
 
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. 

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”   

Role Overview  

Coupang Taiwan Corporate Communications is seeking a SEO & Social Media to assist our digital visibility, social reputation, and crisis response initiatives. This role ensures that Coupang’s brand and messages are accurately represented and easily discoverable across Google and major platforms, as well as prominently surfaced in AI-generated summaries (e.g., Copilot, Gemini, ChatGPT). The ideal candidate will combine technical SEO mastery, social media crisis management expertise, and narrative formation skills to reshape online conversations, combat misinformation, and drive positive sentiment. The ideal candidate will also manage Coupang Taiwan’s YouTube channel, coordinate internal teams and external agencies, and deliver measurable outcomes on reputation, rankings, and reach.

What You Will Do 

• SEO & Search Visibility
  • Lead search visibility and sentiment audits across Google, YouTube, and priority social/AI platforms; identify quick wins for top keywords.
  • Own on-page/off-page SEO: keyword strategy, metadata, schema/structured data, internal linking, backlink programs; partner with web and IT teams and external agencies for technical implementation.
  • Develop LLM optimization tactics to influence AI-generated summaries (Copilot, Gemini, ChatGPT), including structured content strategies and authoritative sourcing.
  • Localize and optimize content from Coupang Taiwan newsroom; brief and manage content production to ensure search-readiness and brand-safe accuracy.
  • Launch and optimize SEM campaigns to supplement organic visibility; build dashboards and reporting for executive visibility.
• Social Media Crisis Management & Sentiment Shaping
  • Act as primary lead for social media response: monitor emerging issues, assess risk, and execute rapid-response strategies across platforms.
  • Reshape online narratives through strategic storytelling and proactive campaigns to combat negative discussions and drive positive sentiment.
  • Manage Coupang Taiwan’s YouTube channel: programming strategy, editorial calendar, SEO optimization, analytics, and creator collaborations.
  • Monitor and engage