Senior Account Director / Group Account Director (Tobacco)
Confirmed live in the last 24 hours
VML (Wunderman Thompson)
Job Description
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
JOB OVERVIEW
The Senior Account Director / Group Account Director plays a leadership role overseeing a multi-market, dark-marketing business portfolio with strong growth ambitions across the account. Acting as second-in-command to the Business Unit Head, this role is accountable for both the strategic direction and commercial growth of the portfolio, while championing people-first leadership and operational excellence. The SAD / GAD will collaborate closely with multiple internal & external stakeholders to broaden and future-proof the business offering, deepen client trust, and elevate standards of work across the ecosystem.
JOB DESCRIPTION
1. Business expansion & CX growth
- Shape and grow CX as a new strategic business pillar within the portfolio.
- Partner with the Business Unit Head to architect portfolio growth, expanding upstream into business design, data-driven CX strategy and expand current market opportunities.
- Develop operational & commercial roadmaps that future-proof the client relationship beyond just business-as-usual tasks & campaigns.
- Translate emerging signals into revenue opportunities before they become briefs.
2. Strategic client leadership
- Serve as senior counsel to C-level and transformation stakeholders, influencing both marketing and broader enterprise strategy.
- Challenge constructively, advocate for progress, and elevate the agency into the role of trusted long-term partner.
- Navigate a dark-marketing environment with high confidentiality, low visibility and high strategic importance.
3. Commercial & operational ownership
- Oversee revenue forecasting, profitability, pricing and scope including QA & QC governance.
- Continuously refine ways of working to increase clarity, flow and velocity.
- Partner with internal stakeholder leads across multiple team disciplines to strengthen operating models as the account scales.
- Pre-empt risk and maintain trust through strong stakeholder alignment.
4. Talent & team leadership
- Develop and mentor future leaders; instill EQ, strategic opinions and QA & QC sharpness.
- Model “people-first” leadership that protects both growth and wellbeing.
- Create a reputation for a high-performing, respected team.
- Lead by influence, not title, taking the room without forcing it.
WHO THE ROLE IS FOR
