Social Media and Brand Marketing Manager

The role

Chainguard is looking for a Manager, Social Media + Brand Marketing, to lead and evolve our social and brand presence. 

This is not a “post and report” role. You’ll own strategy, voice, and execution across channels, helping shape how engineers, security practitioners, and enterprise buyers understand Chainguard, how AI is changing software development, and the broader software supply chain security space. 

You’ll operate at the intersection of brand marketing and community, turning complex topics into clear, engaging narratives and viral content, while fostering authentic conversations with our audience and engagement with our brand. 

What you’ll do

Social media strategy and execution

• Own and evolve Chainguard’s social media strategy across key platforms (LinkedIn, Reddit, YouTube, and wherever you think we should be next)
• Create content that stands out from the noise: create and edit videos to shine for social, create a viral meme, and predict the next social trend
• Develop and manage a content calendar aligned to product launches, brand campaigns, partnerships, and industry moments
• Translate complex security and open source topics into clear, engaging, and shareable content
• Analyze performance and continuously optimize content based on data and audience insights
• Support executives and subject matter experts in building their social presence
• Drive employee advocacy social sharing programs 

Community management (Slack and Reddit)

• Lead and grow Chainguard’s Slack community as a high-signal hub for engineers and security practitioners
• Actively monitor and engage in Reddit conversations relevant to software supply chain security, containers, and open source
• Build trust and credibility through authentic participation, not just brand promotion
• Create feedback loops from community insights back into Product, Marketing, and Developer Relations

What we’re looking for

• 5+ years of experience in social media or content roles, preferably in B2B, engineering, or security-focused companies
• Exceptional writing skills with the ability to simplify complex topics 
• Deep familiarity with platform dynamics (especially LinkedIn and Reddit)
• Data-driven mindset with experience using analytics to inform strategy
• Ability to create, edit, and share content in tools like Sprout Social, Canva, Descript, and Goldcast
• Comfort operating in a fast-moving, highly technical environment