Influence Creative Strategy Lead

Influence Creative Strategy Lead

 

Role: PR & Influence  
Location: Blackfriars, London 
Full Time / Part Time: Full Time Fixed Term Contract
Remote / Hybrid: Hybrid working

About Ogilvy:

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz International. 

Ogilvy’s influencer marketing practice is the largest globally; we are proud to be the most awarded influencer agency for six years running and the recipient of the Cannes Grand Prix for Social & Creator for two consecutive years.  

Ogilvy UK also hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – which is now in its 12th year. James Murphy is the CEO of Ogilvy Group UK, which includes Ogilvy UK and New Commercial Arts (NCA), a boutique creative agency he co-founded in 2020, recently acquired by WPP. 

 

 

The role:

Ogilvy Influence continues to thrive. Over the past 4 years we’ve seen our business outgrow the market and in 2025/26 we will continue to capitalize on that growth.

Ogilvy has always been at the forefront of Influencer Marketing and as we are looking for an experienced, well-connected, passionate Creative Strategy Lead. Someone who gets it, loves it, is passionate about influence strategy, creativity and measurement and can help our clients keep pace with the best and most innovative ways to reach consumers.

Influence is in one of five Ogilvy UK businesses so this senior role connects you into a team of super smart people working in Ogilvy One, Health, Advertising and Consulting. As well as leading a team of Influence strategists, you’ll also be working on integrated through-the-line campaigns like our award winning Have A Word for the Mayor of London and Turn Your Back for Dove.

We are seeking an Influence Creative Strategy Lead – an industry visionary and transformative leader – to define the future of influence for Ogilvy and our clients. This role demands an individual who not only crafts groundbreaking influencer strategies rooted in culture but also inspires and directs world-class creative execution that earns attention and drives business transformation.

You are an acknowledged expert in the influence landscape, deeply engrained in social culture, and consistently at the forefront of the latest channel formats, trends, and emerging technologies. You possess an encyclopaedic understanding of both paid and earned influence strategies, capable of integrating them seamlessly to deliver unparalleled impact across a diverse and high-profile portfolio of brands.

As a pivotal leader within Ogilvy UK's Influence offering, you will provide ultimate strategic counsel, inspiration, and direction to C-suite clients and internal teams. Your remit extends beyond traditional influence, leveraging earned-first experience and insight to shape strategies across Ogilvy’s mega businesses – from customer experience and behavioural science to advertising and branding. You will be instrumental in pioneering new models and challenging the status quo, ensuring our influence work consistently sets new industry standards.

The mission of this role is to not only solve our clients' toughest business problems with innovative influence creative strategies but also to elevate the agency's entire influence output to its highest potential. You will lead significant new business pitches, inspire ambitious, multi-faceted influence programmes, and foster a culture of continuous innovation and bold thinking. Your natural curiosity for how customers interact with brands will drive the development of transformative ideas that redefine categories and build agency reputation.&l