Manager, Consumer & Category Insights - Other Sparkling
Confirmed live in the last 24 hours
Coca-Cola
Job Description
Job Description Summary:
The Manager, Consumer & Category Insights – Other Sparkling is responsible for delivering consumer and category insights to support brand strategy, innovation, and activation for the Other Sparkling portfolio in Japan.
This role works closely with Japan Brand and Category teams to translate consumer understanding into actionable insights that inform positioning, communication, and growth initiatives. The role is execution‑focused and embedded in the day‑to‑day needs of the category.
Focus, Scope & Impact
Own consumer and category insight delivery for Other Sparkling in Japan
Support brand strategy, innovation, and communication development
Execute research and learning plans aligned to Japan business priorities
Ensure insights are timely, relevant, and actionable
Manage research agencies and budgets for assigned projects
Key Responsibilities
Consumer & Category Insights Execution
Design and execute consumer and category research plans (qualitative and quantitative)
Monitor consumer trends, category dynamics, and competitive activity in Japan
Identify key consumer needs, occasions, and growth opportunities
Brand, Innovation & Communication Support
Partner with Brand and Category teams to inform positioning, creative development, and experience design
Support innovation projects with insight input across concept, development, and post‑launch stages
Contribute to communication and campaign effectiveness learning
Research & Learning Management
Manage research agencies and vendors to deliver high‑quality outputs on time and on budget
Apply OU and global insight standards, tools, and methodologies
Synthesize multiple data sources into clear insights and recommendations
Insight Storytelling & Stakeholder Engagement
Translate data into compelling stories that influence decisions
Present insights to Japan Marketing and cross‑functional stakeholders
Support decision forums with clear, fact‑based recommendations
What Success Looks Like
Consumer insights actively shaping brand and category decisions
Strong support for innovation and communication development
Timely, high‑quality insight delivery trusted by stakeholders
Clear understanding of Japanese consumer needs and behaviors
Effective collaboration with Brand and Category teams
Experience & Critical Requirements
Over 7 years of experience in consumer insights, market research, or marketing analytics
Strong understanding of Japanese consumers and beverage categories
Experience executing qualitative and quantitative research
Experience working with agencies and managing research projects
FMCG / CPG experience preferred
Capabilities & Behaviors
Consumer‑centric and insight‑driven mindset
Strong analytical and synthesis skills
Structured, detail‑oriented, and reliable
Curious and eager to learn
Collaborative and open to feedback
Skills:
Location(s):
JapanCity/Cities:
TokyoTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
June 30, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
