Segment Marketing Manager, Industries - EMEA

About Anthropic

Anthropic's mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role:

We are seeking an experienced marketing leader to build and lead our Industries Segment Marketing function in EMEA from the ground up. This is a foundational role that will shape how Anthropic engages enterprise customers across key verticals—including Financial Services, Healthcare & Life Sciences, and Retail —in one of our most strategic growth regions.

As the primary marketing counterpart to the EMEA Industries GTM Leaders, you will develop the go-to-market strategy for enterprise verticals in the region. You'll design and execute programs that accelerate complex sales cycles, engage executive buying committees, and drive pipeline and revenue growth. This role combines segment-wide strategy with hyper-targeted ABM for high-value accounts, with a focus on Tier 1 accounts.

Responsibilities:

• Create, define and implement the EMEA Industries marketing strategy—including segmentation frameworks, vertical playbooks, and measurement approaches—quickly establishing a clear operating model. 
• Serve as the strategic marketing partner to EMEA Industries Sales leadership, building tight alignment on account prioritization, goals, and engagement strategies
• Design and execute segment-focused demand generation programs—executive events, digital campaigns, thought leadership—that accelerate 6-9 month enterprise sales cycles and improve conversion rates
• Develop and orchestrate account-based campaigns for priority customers and prospects, including ABM days, executive dinners, personalized content, and targeted advertising that engage buying committees and drive deal velocity
• Create vertical-specific messaging and campaign strategies that address each industry's unique needs, competitive dynamics, and decision-making processes
• Adapt product marketing messages into region- and segment-specific materials—presentations, email sequences, sales enablement—with minimal guidance
• Partner with Solutions, Field Marketing, Campaigns, Comms, and Growth Marketing to deliver integrated programs; collaborate with global counterparts to share insights and scale what works

Key Objectives:

• Building the EMEA Industries marketing function from scratch—defining account tiering criteria, campaign architecture, and sales partnership rhythms for a new region
• Designing and executing a multi-touch ABM program for Tier 1 accounts across industries like Financial Services and Retail, moving deals from champion-level engagement to executive sponsorship
• Creating a competitive narrative for EMEA industries that addresses competitor comparisons and internal build-vs-buy discussions across different verticals
• Establishing a measurement framework and reporting cadence that demonstrates marketing's impact on pipeline and deal velocity to sales leadership

You may be a good fit if you:

• Have 10+ years of B2B marketing experience, with significant time in segment, vertical, or ABM leadership roles—ideally in enterprise technology
• Have built demand gen marketing functions or programs from scratch in new markets or regions
• Bring proven success driving land-and-expand motions within large enterprise accounts with complex buying committees
• Possess deep expertise in EMEA enterprise markets, including regional nuances and buyer expectations across key countries
• Excel at creating strategic, personalized campaign approaches that scale