Field Marketing Manager

About the role

We are looking for a high-energy, results-driven Field Marketing Managers to own and scale our field marketing strategy across North America in various customer and partner segments - Startups, Enterprise, Partners, etc. In this role, you will be the driving force behind regional events and programs that builds pipeline and accelerate revenue through in-person and virtual experiences.

We are seeking self-starters who thrive in a fast-paced environment, can operate independently with minimal oversight, and have a proven track record of building and executing impactful field programs that move the needle for sales. You will be responsible for the full program lifecycle — from strategy and sales alignment through execution and pipeline attribution.

Responsibilities

Field Event Strategy & Execution

• Own the end-to-end strategy, planning, and execution of field events across North America — including executive dinners, roundtables, workshops, regional conferences, and roadshows
• Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation
• Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration
• Manage sponsorships, venue relationships, speakers, and third-party event investments end to end

Pipeline Generation & Accountability

• Drive measurable pipeline and revenue impact from every program — own pipeline targets tied to field marketing in North America
• Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
• Work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts
• Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics

Cross-Functional Collaboration

• Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals
• Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets
• Bring field insights back to the broader marketing team to inform campaign strategy and messaging

Operational Excellence

• Manage field marketing budgets with a bias toward efficiency and measurable outcomes
• Maintain project plans, timelines, vendor relationships, and logistics with high attention to detail
• Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments

You may be a good fit if you have

• 7+ years of field marketing or event marketing experience in B2B SaaS — experience at a late-stage technology startup or hyper-growth public technology company is required
• A proven track record of driving pipeline through field programs — you think in terms of pipeline and revenue, not just attendance
• A highly self-directed and execution-oriented mindset — you move fast, take ownership, and don’t wait to be told what to do
• Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously
• Deep experience working cross-functionally with sales, BDR, and demand generation teams
• Excellent communication skills — equally effective influencing sales leaders and collaborating with marketing peers
• Comfort with the event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar)

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