Visual Design Lead

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more.

Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

A highly experienced design lead with deep expertise in branding, visual design, and a strong creative vision. This role spans all of brand marketing, web, art direction, performance design, with a laser-sharp eye for motion design and video – perfect for someone who thrives on variety and pushes creative boundaries. You will play a strategic and technical role in refining our brand strategy as we become a leading player in the beauty and wellness industry. You will work cross-functionally to translate business objectives into creative strategies and generate ideas for new, innovative initiatives, performance campaigns, brand campaigns and programs for our growing customer base.

You’ll report to the Creative Director. You must be commutable to our NYC headquarters or San Francisco office and will operate in a hybrid environment. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

What You’ll Do

• Lead creative projects across brand marketing, web, performance, event design, art direction of photography and illustration, and video
• Create and evolve brand and visual identity systems that are scalable and impactful
• Translate concepts into high-quality visual assets for both digital and physical touchpoints
• Leverage AI-powered design tools to accelerate creative workflows, explore concepts faster, and push the boundaries of what our brand can look and feel like
• Design with motion and video principles in mind
• Collaborate with cross-functional teams (brand marketing, performance marketing, product, events) to deliver cohesive, brand-aligned creative
• Maintain pixel-perfect attention to detail while moving quickly
• Uplevel our brand with a strong understanding of our customer by combining aesthetics from the tech and the beauty/wellness worlds

What We’re Looking For

• 7+ years of experience in branding and visual design, with a strong portfolio
• Strong cross-functional stakeholder communication skills
• Brand in-house and/or agency experience preferred
• Expert in Figma and up to date on modern design tools, trends, and best practices including AI-assisted design tools
• Comfortable integrating AI into your creative process to increase output quality and velocity, while maintaining a strong editorial eye and brand point of view
• Strong understanding of design systems and how to apply them across channels
• Exceptional eye for typography, color, layout, and overall visual craft
• Bonus: Proficiency in Jitter, After Effects or similar motion tools

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-ta