Sr. Manager, Consumer Insights and Analytics
Confirmed live in the last 24 hours
Kinder's
Compensation
$160,000 - $195,000/year
Job Description
BUILT ON FLAVOR. FUELED BY PEOPLE.
What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.
With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.
As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it! Every day, you’ll be part of a journey to add flavor to millions of meals and lives.
How you'll have an impact at Kinder’s:
As part of a small, but fast-growing Consumer Insights & Analytics Team, you will have the opportunity to build Kinder’s insights foundation as well as shape the Insights discipline and the way in which Kinder’s generates and utilizes insights across the business. You will leverage both existing as well as new research and insight generation methods to create a holistic picture of Kinder’s current and future consumers with the goal of illuminating opportunities to fuel Kinder’s continued high growth. Serving as a strategic partner to Brand Management and Executive Leadership, you will synthesize consumer data of all types into actionable and easily understood insights frameworks that make it seamless to bring the consumer voice into strategy development and decision making. Through skilled insight generation, communication, and relationship building, you will help bring the Consumer Insights & Analytics Vision to life and support a culture of being consumer-obsessed. You will play a key role in ensuring Kinder’s continues to exceed consumer expectations delivering exciting, delicious and effortless flavor solutions.
Key Responsibilities For The Role:
- Consumer Research & Analytics
- Understand strategic business needs both stated and unstated to develop, manage and execute a consumer insights & analytics learning plan that identifies and shapes opportunities to drive growth
- Leverage multiple quantitative insights generation methods and tools including primary research (DIY & full-service) as well as consumer panel data (Numerator preferred) to provide holistic behavioral and attitudinal insights that guide brand strategy, communication and execution; additional qualitative research design experience a plus
- Be an advocate for the Consumer Insights discipline identifying capability opportunities and recommendations; exercise openness and creativity developing novel insights approaches to interesting business questions.
- Synthesis & Integration
- Integrate data from primary and secondary sources to provide a holistic view of the trends, shifts and key insights that will impact consumer behavior to guide strategic choices
- Synthesize data into easily understood insight frameworks that enable opportunity assessment and strategy development
- Act as the steward of the consumer creating and finding sticky ways to incorporate the consumer vernacular into Kinder’s culture and way of working
- Storytelling & Communication
- Create compelling insight-driven stories that humanize the consumer and effectively and succinctly communicate the most important insights to drive impact
- Connect dots between macro trends, research and consumer behavior paint a holistic picture of the consumer and their latent needs
- Visualize data and insights for intuitive interpretation and consumption across audiences ranging from Brand Management, Field Sales, and Executive Leadership
- Serve as a champion for the consumer internally and externally surfacing their laten
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