Senior Brand Manager – CMH, Türkiye

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Senior Brand Manager – CMH, Türkiye

Reports to: Marketing Manager

Role Overview

Conduct and use strategic market analysis to drive better decisions about the brand. Develop brand strategy and lead life-cycle planning. Own the development and execution of yearly customer plans. Build strong relationships with internal functions and external stakeholders to successfully execute marketing solutions. Be an expert in the related therapeutic area and act as a leader within the company.

Key Responsibilities

• Brand Strategy & Customer Planning: Support the development of local strategic customer and commercial plans (strategy, tactics, budget, and product forecasts) in alignment with global marketing strategies.
• Marketing Execution & Performance Tracking: Assist in testing, monitoring, and evaluating marketing tactics. Contribute to adjustments of plans based on field feedback and performance data.
• Cross-functional Collaboration: Work closely with Sales, Medical, and Corporate Affairs teams to support brand objectives and ensure alignment between field activities and marketing programs.
• Customer & Stakeholder Engagement: Support the development of relationships with key Thought-Leaders, patient support groups, and healthcare organizations in relevant therapeutic areas.
• Market Research & Insights: Contribute to the design and analysis of market research projects to assess customer attitudes toward current products and new introductions.
• New Product Planning Support: Provide field-based insights to support the New Product Planning department on launch strategies.

Job Requirements

• Bachelor's Degree
• 4-5 years' experience in Brand Management preferably in pharma industry
• Excellent command of written and spoken English
• Taking Initiative
• Strategic Thinking
• Planning, Organization and execution capabilities
• Transforms data into brand impact using AI‑driven insights
• X functional Teamwork (Agility and Flexible working in diverse environment)
• Military service should be completed for male candidates
• Ability to travel
• Follow up ability – to be sensitive to the urgency and responsibility
• Providing alternative insights on business issues
• First class communication skills, being proactive and demonstrating a positive attitude at all times

Preferred:

• MBA or MSc in marketing related field

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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