Senior Manager, Paid Social & Influencer Marketing

Confirmed live in the last 24 hours

Zocdoc

Compensation

$170,000 - $200,000/year

New York, NY

Hybrid

Posted March 17, 2026

Job Description

Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.

We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

Your Impact on our Mission

Zocdoc is looking for a Senior Manager, Influencer & Paid Social Marketing to join our Growth Marketing team. Reporting to the Group Manager, Acquisition Marketing, you’ll own the strategy and performance of our multi-million dollar Influencer and Paid Social acquisition programs—scaling both channels against strict ROAS goals while building a cohesive, omni-channel approach.

In this role, you’ll lead and develop a team of Associates and Sr. Associates across both channels, partnering closely with internal stakeholders and external partners to drive measurable growth. You’ll bring equal parts creativity and analytical rigor—leveraging influencer partnerships to unlock better paid social performance, and using paid social learnings to sharpen influencer strategy.

You’ll enjoy this role if you are…

Equal parts creative and data-driven—you love big ideas, but you’re most excited when you can prove they work.
Energized by building integrated strategies where influencer and paid social amplify each other in order to drive continuous growth across channels.
Comfortable living in performance metrics, and motivated by the challenge of hitting strict efficiency/ROAS goals at scale.
A strong people leader who enjoys coaching, developing, and empowering a team to do their best work.
Highly collaborative—you build strong relationships across functions and know how to align stakeholders around clear priorities.
Organized and adaptable, with the ability to prioritize, multitask, and manage time efficiently in a fast-paced environment

Your day to day is…

Owning strategy to scale and optimize Influencer and Paid Social campaigns, ensuring performance stays aligned with business goals and ROAS targets.
Leading channel measurement, testing, optimization, forecasting, and budgeting—turning data into clear insights, decisions, and action plans.
Developing an integrated channel approach that uses influencer partnerships to strengthen paid social creative, targeting, and performance.
Partnering with internal stakeholders (e.g., Creative, Brand, Analytics, Product, Finance, Legal/Compliance) and external partners (e.g., creators, agencies, platforms) to maximize results.
Building and maintaining reporting cadences that clearly communicate performance, learnings, and next steps to marketing leadership and cross-functional partners.
Managing and developing a high-performing team across Influencer and Paid Social—setting clear goals, creating operating rhythm, and supporting growth and progression.

You’ll be successful in this role if you have…

10+ years of experience driving acquisition through influencer and paid social marketing, with a proven record of strong, measurable outcomes.
5+ years

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