Managing Director, Commerce (Cross-Retail RMS Lead)

Confirmed live in the last 24 hours

VML (Wunderman Thompson)

Minneapolis, Minnesota, United States

Hybrid

Posted April 9, 2026

Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Who we are commerce:

At VML, we are a global powerhouse born from the unification of Wunderman Thompson and VMLY&R, combining creativity, commerce, data, and technology to build connected brands. With expertise across brand experience, customer experience, and commerce, we partner with the world’s most ambitious companies to drive measurable growth.

Our Commerce practice helps brands win across marketplaces, retail media networks, and digital shelf environments. As retailers increasingly operate as both merchants and media platforms, our teams help clients connect retail fundamentals, digital shelf performance, and retail media activation to drive measurable commercial outcomes.

VML is expanding its Retail Management Services (RMS) capability to support enterprise clients across Amazon, Walmart, Target, grocery, drug, DIY, and pure-play retail ecosystems.

Who we are looking for: 

VML is seeking a Managing Director, Connections – Cross-Retail RMS Lead to oversee Retail Management Services across a portfolio of retailers where dedicated retailer teams are not required.

This role serves as the primary strategic lead across multiple retail banners, ensuring consistent retail rigor, digital shelf health, and operational excellence across beauty, grocery, DIY, drug, and pure-play retailers.

This role acts as the portfolio lead across non-dedicated retailers, ensuring consistent operational excellence and digital shelf performance across the broader retail ecosystem.

The Cross-Retail RMS Lead ensures that retail fundamentals remain strong across all assigned retailers while coordinating platform specialists, content teams, and analytics resources to drive consistent execution.

This role combines client leadership, cross-retailer platform fluency, and commercial accountability, translating retailer signals into prioritized actions that support both retail performance and retail media effectiveness.

 What you’ll do: 

Client Leadership

Serve as the primary client lead for cross-retailer Retail Management Services across multiple retail banners.
Partner directly with client customer and sales teams to align retail operations with commercial priorities.
Translate retailer signals into actionable recommendations that improve retail performance.

Cross-Retail Strategy