Sr. Manager, Demand Generation

Why project44?  

At project44, we believe in better.  

We challenge the status quo because we know a better supply chain isn’t just possible—it’s essential. Better for our customers. Better for their business. Better for the world.  

With our Decision Intelligence Platform, Movement, we’re redefining how global supply chains operate. By transforming fragmented logistics data into real-time, AI-powered insights, we empower companies to connect instantly, see clearly, act decisively, and automate intelligently. Our Supply Chain AI enhances visibility, drives smarter execution, and unlocks next-gen applications that keep businesses moving forward.  

Headquartered in Chicago, IL, with a 2nd HQ in Bengaluru, India, we are powered by a diverse global team that is tackling the toughest logistics challenges with innovation, urgency, and purpose. If you’re driven to solve meaningful problems, leverage AI to scale rapidly, drive impact daily, and be part of a high-performance team – we should talk.  

• In-office Commitment: Employees are expected to contribute to our collaborative culture by working in the office four days weekly

What You’ll Do:

As Sr. Manager, Demand Generation, you will own the strategy and execution of campaigns that generate demand across our target audiences and markets. You’ll collaborate closely with sales, product marketing, content, and operations to deliver integrated programs that convert leads into qualified pipeline.

You will:

• Develop, execute, and optimize multi-channel demand generation strategies (paid media, email, ABM, SEO/SEM, events, webinars, and content syndication) to deliver qualified leads and pipeline.
• Partner with Sales and SDR leadership to ensure seamless lead handoff, lead scoring, and follow-up processes that maximize conversion.
• Build and manage account-based marketing (ABM) programs for strategic accounts, working in tight alignment with sales teams.
• Define and track key performance metrics (MQLs, meetings, and pipeline contribution), using data and insights to continuously refine campaigns.
• Own budget allocation across channels and campaigns to ensure maximum return on investment.
• Collaborate with content, creative, and product marketing teams to ensure messaging and assets are aligned to campaign goals and resonate with our target personas.
• Test new channels and tactics to uncover innovative ways of reaching and engaging our target audience.
• Provide regular reporting and insights to senior leadership on marketing performance, pipeline health, and future opportunities.

Requirements & preferred skills

• 7+ years of experience in B2B demand generation (ideally in SaaS, enterprise technology, or supply chain/logistics industries).
• Proven track record of building integrated demand generation programs that consistently deliver pipeline and revenue.
• Deep expertise in digital channels, including paid search, display, paid social, retargeting, and email automation.
• Experience managing ABM programs and aligning closely with enterprise sales teams.
• Hands-on experience with marketing automation and CRM systems (Marketo, HubSpot, Pardot, Salesforce, or equivalents).
• Strong analytical skills; comfortable owning reporting and using data to optimize campaigns.
• Exceptional collaboration and communication skills, with the ability to influence cross-functional stakeholders.
• A bias for action, and the ability to thrive in a fast-paced, high-growth environment.
• • In-office Commitment: Employees are expected to contribute to our collaborative culture by working in the office four days weekly

What success looks like

• Marketing consistently delivers high-quality pipeline that meets or exceeds revenue targets.
• Demand generation programs are mea