Motion Design Lead

Location: Ideally Austin, TX (open to other locations across the United States)

Reports to: Senior Vice President, Operations

About Togetherwork

Togetherwork is a PE-backed B2B SaaS company generating $250M in recurring revenue across 33+ software applications and 12+ vertical markets -- serving associations, pet services, youth programs, community organizations, and more. We exist to help communities and businesses thrive by delivering software solutions tailored to their unique needs.

We are at an inflection point. Our customer base is maturing and increasingly expects outcomes, not just software. From our new headquarters on South Congress in Austin, TX, we are scaling fast -- innovating with purpose, growing through acquisition and organic expansion, and building toward a future where every client across our diverse ecosystem is genuinely delighted by what we deliver.

 

The Opportunity

This role exists because TogetherWork is ready to elevate how we communicate with customers through design, video, and motion across the Customer Experience organization. The Principal Motion Design Lead will serve as the creative lead for all customer-facing content originating from Operations—driving clarity, consistency, and quality across design, video, motion graphics, and multimedia outputs.

You will operate at the center of Customer Experience—partnering with Product, Customer Success, Support, Implementation, and Marketing to translate complex workflows into engaging, intuitive, and visually compelling content. You will also bridge the gap between Marketing brand standards and Customer Experience needs, ensuring a cohesive yet purpose-built creative system for customer engagement.

This is not a production-only role. It is a strategic creative leadership role with ownership, influence, and accountability for how customers experience our products through content.

 

What You Will Own

Creative Strategy & Design System

• Define and own visual and motion design standards across all Customer Experience content.
• Translate marketing brand guidelines into a customer-centric design system optimized for onboarding, education, and support.
• Establish scalable templates, toolkits, and frameworks to ensure consistency across products and teams.
• Ensure all creative outputs balance brand integrity with usability, clarity, and engagement.
• Continuously evolve creative standards based on customer feedback, product updates, and business needs.

Motion Graphics, Video Production & Content Creation

• Lead the creation of motion graphics, explainer videos, tutorials, and product walkthroughs.
• Produce video content used across onboarding, implementation, knowledge articles, help centers, and customer support.
• Translate complex product features into simple, engaging visual narratives that drive understanding and adoption.
• Oversee scripting, storyboarding, animation, editing, and final production.
• Build and maintain a library of reusable assets and modular content to improve speed and scalability.

Operational Creative Oversight

• Oversee all creative outputs originating from Operations, including design, video, motion graphics, and multimedia.
• Partner with Customer Success, Support, Implementation, and Product teams to intake and prioritize creative needs.
• Establish workflows, governance, and quality standards for creative production.
• Identify opportunities to standardize and scale content across multiple products and verticals.
• Ensure accessibility, usability, and consistency across all customer-facing materials.

Customer Education & Experience Enablement

• Design and produce content that improves onboarding, product adoption, and customer retention.
• Support the development of knowledge base articles, training content, and in-product guidance through strong visual storytelling.
• Align content with customer journeys and key lifecycle moments in partnership with CX and Product teams.
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