Head of Marketing, Beast Games

Make a Show a Movement

Beast Games is not just a competition series—it’s one of the most-watched streaming events on the planet. We’re looking for a marketer who can take that momentum and turn it into a global cultural franchise. Not through traditional campaigns. Through stunts, systems, and spectacles that make audiences feel like they’re part of the game.

 

The Role

The Head of Marketing for Beast Games is a hands-on, high-velocity senior individual contributor responsible for building and executing globally resonant, social-first marketing that turns content into cultural phenomena. This role operates as both strategist and operator—personally driving campaign architecture, creative direction, and rapid execution while influencing cross-functional teams without formal authority.

This is a 10-month contract with the potential to extend or convert to full-time based on business needs and performance.

 

What You’ll Do

• Personally architect and execute global marketing campaigns across social, streaming, retail, and experiential channels
• Design non-linear marketing ecosystems—stunts, viral loops, gamified audience engagement, retail tie-ins—where every touchpoint feeds the next
• Turn Beast Games franchise launches into global cultural events using IRL activations, digital Easter eggs, and influencer-led participation that makes audiences feel like competitors, not viewers
• Apply a clinical understanding of viewer retention mechanics—knowing why a 10-second hook works on YouTube but may fail on Prime Video, and how to bridge that gap across a multi-week streaming rollout
• Rapidly produce and iterate marketing assets aligned with cultural trends and platform dynamics—at algorithm speed, not Hollywood speed
• Build lightweight systems and playbooks that scale output without creating founder bottlenecks or requiring approval on every asset
• Operate as a bridge between creator vision and enterprise stakeholders—defending a social-first, chaos-embracing campaign to risk-averse executives without losing the creative integrity that makes MrBeast work
• Lead crisis response and real-time narrative control during high-visibility moments with a war room mentality and high emotional intelligence
• Drive integration of Beast Games IP into commerce, partnerships, gaming, licensed merchandise, and cross-platform experiences
• Challenge ideas with data and conviction—kill initiatives with high vanity metrics and low business impact

 

What You’ll Bring

• 10+ years in entertainment, media, or consumer marketing with hands-on, owner-level campaign execution
• Proven track record executing high-impact, viral, or culturally significant campaigns—not just overseeing them
• Deep expertise in social platforms, content dynamics, and audience retention mechanics across streaming and short-form
• Strong analytical capability to connect creative decisions to measurable business outcomes
• Demonstrated ability to operate independently in fast-paced, ambiguous environments where the playbook doesn’t exist yet
• High emotional intelligence and thick skin—this role involves intense public scrutiny and close proximity to a creator at global scale

 

We'd Love to See