Online Acquisition Manager

Online Acquisition Manager – China

 

We're looking for a skilled and strategic Online Acquisition Manager to lead our paid media efforts for Payoneer’s China Go-To-Market (GTM) strategy. This role is central to driving high-quality demand generation and fuelling self-registration customer acquisition across our key customer segments in China — including eCommerce marketplace sellers, DTC sellers, and B2B exporters engaged in cross-border trade.

You’ll be responsible for managing the entire digital acquisition funnel, from top-of-funnel awareness to optimizing conversion for self-registration and onboarding. Your focus will be on scaling Payoneer’s presence across digital channels like Baidu, Sougou, Haosou, WeChat, Toutiao, Douyin, and regional ad platforms, with a deep understanding of how to reach and engage China’s digitally native business owners.

Success in this role will require a strong background in performance marketing and a hands-on approach to campaign planning, execution, and continuous optimization. You’ll work closely with regional and global stakeholders — across sales, product marketing, local marketing, and analytics — to ensure acquisition strategies are aligned with Payoneer’s broader growth goals. If you thrive in a fast-moving, metrics-driven environment and have a passion for helping China’s digital entrepreneurs connect with the global economy, this could be the opportunity for you.

 

Location: Shanghai

On-site

Full-time

 

What you’ll do

1. New Customer Acquisition Strategy:

• Develop and execute regional marketing strategies to drive new customer acquisition for Payoneer’s products and services across the region.
• Identify and assess high-value customer segments within the market, including
• SMEs, e-commerce businesses, digital marketplaces.
• Collaborate with internal teams to align marketing strategies with Payoneer’s value propositions, ensuring strong messaging across customer acquisition channels.

1. Campaign Development & Execution:

• Lead the design, execution, and optimization of multi-channel marketing campaigns (including digital, content, paid media, events, and partnerships) focused on new customer acquisition.
• Oversee campaign budgets, ensuring effective allocation and maximizing ROI.
• Develop and track KPIs and performance metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.

1. Digital Marketing & Demand Generation:

• Driving the adoption of digital channels such as paid search, social media, display ads, generating leads and new customer sign-ups.
• Leverage data and insights to optimize lead generation and nurturing processes across digital channels.

1. Market Research & Competitive Analysis:

• Conduct deep market research to understand local customer behaviors, challenges, and needs across key market.
• Monitor and analyze competitor activities in the region to identify trends, opportunities, and threats.
• Regularly report on insights, industry trends, and competitive intelligence to help refine acquisition strategies.

1. Cross-Functional Collaboration:

• Work closely with sales, partnerships, and customer success teams to align on growth initiatives, ensuring a seamless customer journey from acquisition to onboarding.
• Partner with the product marketing team to ensure messaging and positioning resonate with new custom