Direct Mail Marketing Manager

Confirmed live in the last 24 hours

SoFi

CA - San Francisco

Remote

Posted March 24, 2026

Job Description

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

About The Role

SoFi is seeking a highly analytical, strategic Direct Mail leader to own audience strategy, targeting, and performance optimization across our Direct Mail channel.

This individual will drive the data strategy behind our campaigns — defining who we target, how we measure success, and how we continuously improve performance. They will translate business goals into measurable targeting frameworks, partner cross-functionally to bring strategies to market, and deliver clear, actionable reporting that informs leadership decisions.

This role requires a self-starter who can operate independently, influence stakeholders, and drive measurable business impact in a fast-paced, growth-oriented environment.

Qualifications:

5+ years of experience in marketing, campaign strategy, or related Account Management field
Experience leading targeting strategy and performance analysis for marketing campaigns (Direct Mail preferred)
Strong analytical skills with experience working in Tableau and AI reporting tools
Demonstrated ability to translate data into strategic recommendations
Experience working cross-functionally with Data Science, Marketing, and Product teams
Financial services or credit experience preferred

Personal Characteristics:

Operates with high ownership and accountability; takes full responsibility for outcomes, not just deliverables
Comfortable making data-driven decisions in ambiguity
Influences cross-functional stakeholders through clear communication and structured thinking
Proactively identifies opportunities for optimization and challenges the status quo
Thrives in a fast-paced, high-growth environment and adapts quickly to change
Balances strategic thinking with strong execution discipline
Demonstrates intellectual curiosity and a continuous improvement mindset
Passionate about financial products and improving member outcomes

Core Responsibilities

This role owns three key pillars:

1. Direct Mail Targeting & Audience Strategy

Own end-to-end targeting strategy across prospect and member audiences
Develop and evolve segmentation frameworks to drive improvements in response and other key KPIs
Partner with Marketing Data Science team to define TAM sizing and performance expectations for each campaign
Design and implement structured test-and-learn recommendations (holdouts, champion/challenger testing, incrementality analysis)
Monitor product updates, risk changes, and competitive trends that may impact audience strategy
Influence and gain alignment from cross-functional stakeholders on campaign roadmaps

2. Campaign Planning & Execution Leadership

Translate approved targeting strategies into executable campaign plans
Ensure audience definitions, selection criteria, and data requirements are accurately implemented
Partner closely with Data Science, Lifecycle, Martech, Engineering, and Project Management to bring Direct Mail campaigns to market

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