Senior Marketing Consultant

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

The ESD Central Team Senior Marketing Consultant role supports Marketing Managers in the development of dealer specific Growth Plans with scope in machine, technology and aftermarket services. 

Job Summary

The role involves working in collaboration with Caterpillar and Dealer teams through deep data analysis identifying priority customer segments, problem statements, root causes, potential solutions, and ultimately supporting the creation of a granular execution plan, which will lead to robust governance and growth over the next 3-5 years.

Additionally, the Senior Marketing Consultant will support the dealer and regional industry team in the implementation of the plan.

This position will be focused primarily in Asia Pacific and supporting Rental/Used and BCP growth plans.  

What You Will Do

• Support development of multiyear strategic and tactical execution plans with a focus on business growth.

• Support business analysis to uncover unique customer needs and business drivers.

• Support the execution of dealer growth projects with internal partners and dealer network.

• Identifying potential roadblocks across the organization and working across teams to enable progress.

• Support the development of workshops and report out material.

• Main point of contact for data and analytics.

• Responsible for alignment of project needs and data requirement.

• Responsible for accuracy of projects analytics.

• Responsible for creation and update of presentation material used to covey clear messaging through visuals and storytelling.

• Responsible for additional supporting analysis.

• Responsible for monitoring tasks completion leading to project Milestones.

• Support the coordination and facilitation of virtual, face-to-face workshops, voice of business collection and note taking.

What You Have

• Growth and Agility: Knowledge of the necessity of businesses and individuals to experiment, learn continuously, and achieve value for the organization; ability to embrace challenges, show resilience, and proactively seek improvement and innovation to improve an organization's competitive advantage.

• Project Management: Knowledge of effective project management strategies and tactics; ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives.

• Initiative: Being proactive and committing to action on self-identified job responsibilities and challenges; ability to seek out work and the drive to accomplish goals.

• Decision Making/Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.

• Business Acumen: Knowledge of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.

• Continuous Learning: Understanding of the rationale behind the necessity to continually learn and grow and the ability to seek performance feedback and identify approaches to improve own performance and that of others.

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

• Bachelor’s degree, preferably in business, marketing, communications, economics, statistics, or a similar field with quantitative coursework.

• Experience working with Cat Dealers in Operations; Marketing; Sales, or Strategy.

• Strong Excel and Power Point skills.

• MS Suite of products experience.

Top Candidate Will Also Have

• Experience in the Construction Industry, BCP or Rental sector.

• Strong analytical skills and ability to interpret complex data

• Two years of equipment sales experience.

• Familiarity with Power BI or Tableau

• Excellent communication skills, with fluency in English

Additional Information

• Expected business travel at 25% - 40%.

• This position requires working onsite five days a week.

How We Support You (Employee Benefits)

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just wage, because we value your performance, we offer a total rewards package that provides day one benefits along with the potential of a variable bonus. Additional benefits include paid annual leave, flexi leave, medical and insurance. (prorated based upon hire date).

Final Details

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of Singapore which can be found through our employment website at www.caterpillar.com/careers.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. 

This position requires working onsite five days a week.

 

Visa Sponsorship is not available for this position.

Posting Dates:

April 16, 2026 - April 22, 2026

Caterpillar is an Equal Opportunity Employer.  Qualified applicants of any age are encouraged to apply

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