Senior Marketing Performance Analyst

What You’ll Do:

As a Senior Marketing Performance Analyst, you will be the architect of our measurement strategy. You won't just report on what happened; you will define the "why" and "what’s next." You will partner with Growth, Events, and Ops teams to build  and expand a cohesive metrics framework that tracks the buyer’s journey from the first digital touchpoint to a closed-won deal.

Your mission is to ensure every dollar spent on events and digital tactics is measurable, optimized, and aligned with our long-term revenue goals.

About the role:

• Metrics Framework & Taxonomy: Partner with Marketing Operations, Growth, and Demand Gen teams to define KPIs, performance frameworks, reporting hierarchies, and custom attribution models to determine marketing’s impact.
• Goal Setting & Forecasting: Lead the annual and quarterly targets setting process. Use historical conversion data to build "reverse funnel" forecast models that tell us exactly how much traffic and lead volume is required to hit sales targets.
• End-to-End Analysis: Analyze the performance of integrated campaigns, comparing the high-touch ROI of field events against the high-volume efficiency of digital channels (SEM, Paid Social, Content Syndication).
• Insight Synthesis: Move beyond dashboards to deliver executive-level narratives. You will present weekly updates, monthly/quarterly business reviews to Marketing and Sales leadership.
• Data Instrumentation & Orchestration: Partner with Marketing Ops, Revenue Ops, Information Technology, and Data Engineering to ensure instrumentation and capture of data (from Customer Relationship, Marketing Automation, Web, ABM, and other  platforms) flows into trusted data sets in our data warehouse.
• Testing & Optimization: Design A/B testing frameworks to measure impact of digital and event tactics and continuously improve marketing ROI.

• Scale Decision-Making: Drive the adoption of AI-driven, agentic insights across the marketing organization to enable faster, smarter decisions.

Who You Are: 

• 5+ years in B2B marketing analytics, marketing / revenue ops, or consulting / creative agencies that support marketing.
• You understand the nuances of the B2B "buying committee" and the “big deal” sales cycle.
• Communication: Ability to translate "data speak" into "business speak" for non-technical stakeholders.
• Stakeholder Management: You have the proven ability to change minds and influence decision making of key Marketing and Sales leaders.
• Experience with:
• CRM/MAP: Expert-level knowledge of CRM and MAP data structures.
• Visualization: High proficiency in Tableau Desktop.
• Data: Ability to define requirements for integrated data sets from disparate data sources.
• Attribution: Experience defining and utilizing multi-