Senior Director, Product Management (Digital)

Job Title:

Senior Director, Product Management (Digital)

About Bombas:

Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live.

Click here to see what it's like to work inside the Bombas Hive!

The word Bombas is derived from the Latin word for bumblebees. Bees work together to make their hive a better place. At Bombas, we’re inspired by that. We know it’s the collective efforts of our team that keeps the Hive alive and strong - a team that is diverse and inclusive. Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live. We are committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran status race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices.

About the Job:

This role owns the digital customer experience as a growth lever, with a clear focus on improving conversion, increasing average order value, and supporting long-term customer value. The work centers on helping customers quickly find the right product, understand why it’s right for them, and feel confident in their purchase — while ensuring the experience reflects Bombas’ brand and values.

The Senior Director, Product Management (Digital) partners closely with UX, Engineering, Brand, Analytics, and Site Merchandising. Site merchandising strategy remains owned by the GM of eCommerce; this role focuses on the product, UX, and platform systems that enable strong merchandising, brand expression, and customer decision-making at scale.

Success in this role requires establishing clear principles, creating durable systems, and setting a proactive operating rhythm for how digital work gets done.

What you’ll be responsible for:

After the first year, success in this role is clear and observable.

• Custom Impact & Outcomes
  • Customers convert more easily and with greater confidence. Customers quickly find the right product, understand why it’s right for them, and feel confident completing a purchase. Conversion and average order value have improved in ways that can be traced to your team’s efforts.
• Business & Commercial Accountability
  • The site better supports long-term customer value. Customers know what to expect when they buy, feel good about their choices, and come back because the experience worked for them. Qualitative feedback reflects greater ease, confidence, and alignment with the Bombas brand.
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