Research & Insights Analyst

Confirmed live in the last 24 hours

OLIVER Agency

Amsterdam, Netherlands

Hybrid

Posted April 21, 2026

Job Description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Research & Insights Analyst

Location: Amsterdam, Netherlands

Employment: 12-month FTC with view to extend

ABOUT THE ROLE

We are seeking a Research & Insights Analyst to join a newly established global in‑house studio in Amsterdam, built to drive social‑first, digital‑led marketing for a leading domestic appliances brand across Europe and globally. This position plays a pivotal role in advancing the brand’s social, digital, and performance transformation. Operating with a high level of autonomy, you will develop data‑led audience and cultural insights that inform social content, campaigns, and influencer initiatives across markets.

You will analyse multiple data sources - combining social listening, platform analytics, audience research, and AI‑enabled tools - to explore how people interact with products, culture, and content in everyday life. You’ll also evaluate the effectiveness of social activations, align performance with strategic objectives, and provide actionable recommendations to strategists, creatives, social media managers, and influencer teams.

WHAT YOU’LL BE DOING

Cultural, Social & Audience Insight

Deliver frequent audience, category, cultural, and social insights to guide social‑first strategy across key global and regional markets
Identify and interpret emerging and evergreen cultural trends across home, lifestyle, food, tech, and everyday living
Proactively share insights with strategy, social, creative, and influencer teams to inform ideation and execution
Use insight to support influencer initiatives, content development, and platform strategy

Performance, Measurement & Effectiveness

Conduct social channel audits, competitor reviews, and category analysis
Monitor social performance and effectiveness against strategic objectives
Build frameworks for measuring creative and content performance across platforms
Translate performance data into clear insights and optimisation recommendations

Tools, Process & Innovation

Set up and manage social listening tools to monitor brand reputation, category conversation, and cultural signals
Optimise dashboards and insight outputs for clarity, speed, and relevance
Identify efficiencies i

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