Product Marketing Lead, Ring Business & Amazon Key

Ring Business and Amazon Key are seeking a customer-centric product marketing manager to shape the future of our go-to-market strategy and step-change our growth.

You will be responsible for our B2B product portfolio's strategy, targeting, positioning, and messaging. You will lead the go-to-market strategy for innovative new products. You will also generate deep customer insights and champion the voice of the customer throughout the product lifecycle.

Key job responsibilities
-Lead go-to-market strategy: Create the plan to bring new products to life, including the customer segmentation, targeting, positioning, messaging, and activation plan.
-Create compelling product storytelling: Build the strategy to find the right way in with our customer segments. Lead the cross-functional development of product detail pages (PDP), selling points (PSP), articles, and other content to engage with customers.
-Understand our customers deeply: Drive consumer insight generation and develop/refine customer personas to inform product and marketing strategies.
-Report on product insights: Deliver quarterly reports on product performance, customer satisfaction, and key insights to inform future strategies.

A day in the life
In this role, you'll blend strategic thinking with hands-on execution to shape our product strategy. You’ll work closely with the product, sales, and research teams to gather customer insights, refine personas, and lead go-to-market strategy. Your day may involve leading market intelligence efforts, analyzing customer purchase intent, and developing engaging product content. As the voice of the customer, you will be at the heart of growing our business and enhancing our portfolio.

About the team
Ring Business and Amazon Key solve our customers' most critical security and access challenges with simple, smart solutions. We are a uniquely cross-functional org within Amazon, and often serve as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping across global markets. Our team indexes highly on customer obsession, collaboration, and delivering innovative solutions for our customers. We engage with many stakeholders worldwide, and we have relentlessly high standards for our global programs.

Basic Qualifications

- 7+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience in launching new products
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred Qualifications

- Experience with data analysis and SQL
- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & A