Client Director, Strategy

1713 - Client Director - Strategy

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Strategy Client Director is a senior strategic and commercial leader operating across Unilever Beauty and Wellbeing, FirstGroup (trains) and GROW Mindshare’s specialist brand growth unit.

You will act as a trusted advisor to senior marketing leaders, founders and business stakeholders, ensuring communications strategy is directly aligned to growth ambition, investment priorities and long term value creation.

Across Unilever Beauty and Wellbeing, you will support the organisation’s transformation toward building culturally relevant, meaningfully different brands, ensuring media plays a central role in driving desire and commercial impact.

Within GROW, you will partner with founder led, start up and scale up businesses such as Wild, Liquid IV and Huel, helping them scale through the right balance of brand building and performance investment.

For South Western Railway (part of First Group) to you will help develop omnichannel media plans, focused on rebuilding passenger confidence and promoting leisure travel. This includes identifying data-driven insights to enhance customer experience and optimise targeting across audience segments.

You will also contribute to agency growth, supporting prospecting and new business conversations where relevant.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About the role:

• Lead strategic responses with the account team to ensure high-quality strategic and executional output
• Ensure that the strategic approach is ‘full funnel’ and connected across consumer journey, capturing both short and long term outcomes and commercial impact.
• Develop an empathetic understanding of audiences to unlock insights that inform strategy.
• Work with teams to define a strategic approach to holistic measurement and testing
• Focus on innovation by working with teams to develop and activate opportunities that alig