User Acquisition Manager
Confirmed live in the last 24 hours
Zynga
Job Description
Level Up Your Career with Zynga!
At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.
From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!
Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.
Join us and be part of the play!
Position Overview:
The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer who will be responsible for managing large-scale advertising campaigns. This person is an analytical and business-savvy number-cruncher who will acquire users for Zynga’s growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts. You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with engineering and machine learning engineers to further improve our internal tools. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. This role is well suited for those who are analytically strong and want to make a direct impact on the growth of the business.
What You'll Do:
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Create and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, TikTok) and ad network platforms (i.e. Unity, Applovin, Liftoff)
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Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale.
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Have understanding of ad attribution and tracking with mobile measurement partners(i.e. Appsflyer, Adjust)
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Collaborate with the Game, Creative, and Product Marketing teams to make decisions that increase LTV and lower acquisition cost.
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Daily, weekly, and quarterly budget forecasting and reporting of results
What you Bring:
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3+ years experience in a performance marketing role.
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Demonstrated experience with campaign management on paid social and DSP channels.
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Strong problem solving and analytical thinking skills, and experience working in a metrics-based environment.
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Experience with Tableau, advanced Excel, and mobile measurement partners (i.e. Adjust, Appsflyer, Kochava).
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Outstanding stakeholder communication skills – both written and spoken – to work effectively with our external and internal partners.
What We Offer You :
Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender
