PR Manager, International Devices & Services PR team

PR Manager, Amazon Devices Canada
Amazon is on a mission to bring the world's most innovative devices and services to millions of customers across Canada — and we're looking for a bold, creative PR leader to help tell that story.
We're looking for someone who lives and breathes Canadian media culture, knows how to turn a product launch into a cultural moment, and thrives in a fast-moving, high-stakes environment. This is a rare opportunity to shape how Canadians discover and fall in love with products like Alexa, Echo, Kindle, Fire TV, Ring, Blink and Amazon Leo — working at the intersection of technology, culture, and storytelling, building campaigns that resonate locally while connecting to a global brand.
The role reports into the Head of Devices and Services PR for Americas and works with local PR agencies to manage launches, drive product and feature awareness through a rolling program of proactive media outreach, and implement creative PR and influencer campaigns across owned, earned, and paid media. This individual works closely with business and marketing teams and leads day-to-day press office operations.


Key job responsibilities
Shape the narrative. Develop and lead proactive creative PR campaigns, delivering clear, results-focused reports linked back to business goals. Plan and execute product and service launches with precision, measuring success against pre-defined objectives.
Build strong partnerships. Work with external PR agencies to develop and implement proactive PR plans for devices and services. Become the go-to Amazon voice for Canada's top tech and lifestyle journalists, building relationships that deliver results over the long term.
Move at the speed of news. Turn fast-moving news cycles into opportunities — protecting and elevating Amazon's reputation as an innovator in real time, and successfully navigating complex, unexpected communications challenges.
Connect the dots across Amazon. Collaborate with PR teams across Amazon — from Stores to AWS to Prime Video — to maximize opportunities and implement holistic, integrated campaigns.

Basic Qualifications

- Experience in professional communications or public relations
- Basic Qualifications:
- - 1. 7+ years of recent professional communications or public relations experience
- - 2. Bachelor's degree in communications, public relations, or a related field
- - 3. Experience in consumer electronics or technology sector
- - 4. Experience in media relations and issues management
- - 5. Experience in communication and presentation skills, both written and verbal.

Preferred Qualifications

- Preferred Qualifications:
- - • Deep knowledge of media topics and trends
- - • Proactive, takes responsibility and makes things happen
- - • Creative campaign development skills
- - • Strong attention to detail and quality standards
- - • Adaptable in fast-paced corporate environment
- - • Inspires and motivates agencies
- - • Executive thought leadership experience - • Autonomous multi-project management
- - • Knowledge of emerging communications channels and content creators
- - • Comfortable using AI tools for research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.

CAN, ON, Toronto - 87,700.00 - 146,400.00 CAD annually