Lifecycle Marketing Manager

We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.

Founded in 2014 in Sydney, Australia, Afterpay has over 24 million active customers globally and more than 250,000 of the best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi's, Mac Cosmetics, Ray-Ban and many others.

Afterpay is helping people spend responsibly! We empower customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. Now under the Block ecosystem, we are focused on supporting our community of shoppers.

We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing. Join a movement in which everyone can win.

The Role

The Afterpay Lifecycle Marketing team sits within the broader Commerce Customer Engagement & Growth organization and is responsible for driving customer engagement, product adoption, and transaction frequency across the Afterpay customer base. As a Lifecycle Marketing Manager, you will own the strategy and execution of sophisticated lifecycle journeys, seasonal campaigns, and AI-powered personalization programs that accelerate Afterpay GPV growth. Your work will play a critical role in transforming how we engage customers through data-driven, AI-enhanced marketing automation.

You Will

• Own end-to-end lifecycle journey development: Design, build, and optimize multi-channel lifecycle campaigns across email, push, and in-app messaging using to drive product adoption, engagement, and retention
• Drive seasonal campaign strategy and execution: Lead the planning and execution of high-impact seasonal campaigns (Spring Break, Tax Season, holiday shopping moments) that accelerate transaction frequency and GPV growth
• Leverage AI for personalization at scale: Implement AI-driven segmentation, predictive modeling, and dynamic content personalization to deliver contextual, relevant experiences that increase conversion and customer lifetime value
• Scale product adoption programs: Develop and execute campaigns that drive awareness and conversion of Single Use Payment, Gift Cards, Apple Pay, and Pay Monthly through personalized cross-sell and contextualized product education
• Optimize through experimentation: Build rigorous testing roadmaps (A/B and multivariate tests) to continuously improve campaign performance, messaging effectiveness, and channel optimization
• Collaborate cross-functionally: Work closely with Product Marketing, Growth, Data Science, Creative, and Product teams to ensure lifecycle programs are aligned with business priorities and product roadmaps
• Measure and report on impact: Define KPIs, build dashboards, and deliver actionable insights on campaign performance, customer behavior trends, and program ROI to inform strategic decisions
• Enhance marketing automation capabilities: Identify opportunities to leverage AI tools, automation workflows, and advanced platform features to increase efficiency and campaign sophistication

You Have

• 5+ years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience.
• Deep expertise in marketing automation platforms such as Iterable, Braze, or similar, including hands-on experience building complex, multi-touch lifecycle journeys
• Experience in fintech, ecommerce, or payments, with an understanding of customer lifecycle dynamics, transaction-based businesses, and digital payment products
• Strong analytical and data-driven mindset: Proficiency in using data to segment audiences, measure campaign performance, and optimize for key metrics (conversion rates, engagement, GPV, LTV)
• AI and personalization expertise: Experience implementing AI-driven personalization, predictive segmentation,