Key Account Manager, Large Format Central Region

Location: remote USA anywhere (Texas or Michigan preferred)
Reports To: Director of Sales, Large Format 

Travel: up to 40% as needed (due to the travel requirements of this role, candidates must be based within approximately 30 miles of a major metropolitan airport)

Liquid Death is a better for you beverage company that will murder your thirst with a wide range of low calorie beverages from water to iced tea to energy drinks. Our goal is to be the funniest beverage brand on earth and to make health and sustainability 50 times more fun.

About the Role

As a Key Account Manager, you will be responsible for managing and growing strategic

Accounts, building customer relationships to drive key decisions on pricing & promotion and product placement. 

This role will be ideal for someone who brings retailer HQ call point experience and a relentless, action-oriented mindset to everything they do to drive the central region retailer account business for Liquid Death. 

This role requires someone who can influence across all levels of the organization while building strong external partnerships. The ideal candidate is a proactive, forward-thinking owner with exceptional negotiation and communication skills, capable of managing multiple priorities and deadlines with precision. You’ll leverage strong analytical and organizational abilities, including experience with VIP, Nielsen, IRI, and retailer portal data, to drive strategic decisions. Advanced proficiency in Excel and PowerPoint, along with polished presentation skills, are essential to succeed in this fast-paced, high-impact role.  

Key Responsibilities: 

• Account Management: Own central region HQ call point actions with a focus on both hunting (20%) for new opportunities, and farming (80%) existing accounts to maximize growth
• Business Planning and Execution: Develop and implement national plans to achieve/exceed sales targets. Collaborate with field/DSD teams to maximize execution Ensure trade investments are smart, measurable, and are monitored through Vividly.
• Cross Functional Partnership: Be proactive - maximize retailer performance and improve business processes; engage collaboratively across departments and with external stakeholders to ensure successful execution.
• Business Planning and Analysis: Partner closely with the Sales Forecasting and Finance teams to accurately and timely forecast for case volume, trade spend (Vividly), and profitability; analyze retailer and syndicated data (IRI) to understand account trends and develop business plans to maximize Liquid Death sales and share; achieve account level sales and profit targets.
• Marketplace Execution: Meet regularly with field sales teams and key distributor partners to conduct business reviews as warranted

Qualifications Requirements: 

• Bachelor’s Degree in Business Administration, Marketing, or another related business field preferred but not required 
• 2+ years of previous beverage company regional sales management / key account management experience that required HQ call point experience with at least one of the following retailers: Meijer, HyVee or HEB 

• Trade Promotion Management (TPM) experience firm requirement, Vividly preferred  
• Background with DSD, Broadline distribution and alternative routes to market (previous experience with beer distributors as a non alcoholic product preferred but not required)
• Understanding of depletions using VIP (iDig) preferred  
• Strong organizational and analytical skills; sound understanding of Nielsen, IRI, and retailer portal data 
• Deep comfort with joining a high growth start up environment that requires advanced problem solving capability and willingness to work with ambiguity and adaptability to flex to continuous improvement opportunities that present    
• Proficiency with Micro