Content Marketing Manager, Brand

As a Brand Content Marketing Manager on the AWS China team, you'll own the content strategy that shapes how customers, partners, and developers perceive AWS — from setting creative direction and messaging to producing video-first, interactive content that drives real brand mindshare. You'll partner with global brand teams, local marketing, influencers, and agencies to bring bold ideas to life across channels and events. If you're a storyteller who loves thinking big and moving fast, this role is for you.

Key job responsibilities
• Work with internal stakeholders and external agency partners to build the AWS Brand Marketing content marketing strategy (creative direction, priority themes, messaging, customer journey).
• Produce compelling storytelling-first content, anchored in business outcomes.
• Build content in highly engaging, video-first and interactive media formats.
• Create content playbooks to guide Area level amplification and extend the brand into mainstream events and media.
• Work with the global AWS Brand Strategy and Advertising teams to align/ improve the impact of global programs in China.
• Work with Influencers and 3P thought leaders to create content and access channels that extend reach and mindshare.
• Define the ideal customer journey for target personas and industries.
• Provide ongoing recommendations for new content marketing experiments that leverage new content forms and channels.

A day in the life
The AWS China Brand Marketing team is looking for an experienced Content Marketing Manager to define and lead our brand content strategy. You'll shape how customers, partners, and developers perceive AWS — owning everything from creative direction and messaging to video-first campaigns that drive brand mindshare. You'll work closely with global brand teams, field marketing, and external agencies to bring compelling stories to life at scale. If you're a data-driven storyteller with a track record of taking ideas from strategy to execution, we'd love to hear from you.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Experience managing creation and promotion of video first content through digital channels, integrated campaigns, and event programs across all stages of a customer’s journey.

Preferred Qualifications

- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Demonstrated success in building content that can successfully be used across multiple channels e.g. digital, paid social, in-person events, OOH.

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