Sr. Demand Generation Marketing Manager

Location: Remote US (preference in Austin, TX or Boston, MA)
Team: Marketing
Reports to: Head of Marketing

About VulnCheck

VulnCheck is transforming vulnerability intelligence by helping security teams act faster and with more confidence. Our platform delivers early, high-quality exploit intelligence, deep asset correlation, and contextual insights to help organizations stay ahead of emerging threats.

About the Role

We’re looking for a hands-on Senior Demand Generation Marketing Manager to take the lead on our existing Growth Marketing foundation. As a new addition to the marketing team, you’ll own campaigns end-to-end—from strategy to execution to reporting— with the primary objective of directly influencing pipeline and revenue.

This is a build and scale role for someone who thrives in ambiguity, moves fast, and is comfortable being both strategic and tactical in a high-growth cybersecurity startup.

Note: While this is a 100% remote position, we're prioritizing candidates based in the Greater Boston, Austin, or Maryland area.

What You’ll Do

Build the Demand Engine

• Design and execute multi-channel demand gen campaigns (email, paid, content, webinars, events)
• Create campaign frameworks aligned to company ICP and verticals.
• Launch and iterate nurture programs across the lead lifecycle in multiple segments

Pipeline & Sales Alignment

• Partner closely with Sales teams to define MQL/SQL criteria and follow-up processes
• Support target account and early ABM-style programs for enterprise prospects
• Enable sales with campaign context, messaging, and content

Performance Marketing

• Own paid channels (LinkedIn, Google, retargeting) with a test-and-learn mindset
• Build and optimize landing pages and conversion flows
• Manage budget and continuously improve CPL, conversion, and pipeline impact

Analytics & Reporting

• Set up dashboards and attribution in HubSpot/Marketo + Salesforce
• Track pipeline influenced/generated, conversion rates, and ROI
• Use data to inform messaging, targeting, and channel investment

Startup-Focused Collaboration

• Partner with Product Marketing on positioning and launch campaigns
• Work with Content and Product to translate technical value into compelling offers
• Provide feedback loops from prospects and customers to product marketing and leadership

What You’ll Bring

• Have 5+ years of B2B demand gen or growth marketing experience
• Have marketed technical products like cybersecurity, SaaS, dev tools, or infrastructure
• Have built campaigns using tools like HubSpot, Marketo, and Salesforce
• Comfortability robust marketing technology stack (Clay, Common Room, Fibbler, Tofu, Canva)
• Are highly data-driven and can tie campaigns directly to pipeline and revenue
• Thrive in scrappy, fast-moving startup & scaleup environments

Preferred Qualifications:

• Experience with ABM tools (6sense, Demandbase, Terminus)
• Cybersecurity industry familiarity or experience marketing to technical buyers
• Event or field marketing experience
• Copywriting or technical content skills

What We Offer

We believe people do their best work when they feel supported, trusted, and valued. VulnCheck offers benefits designed to meet a wide range of needs and lifestyles:

Benefits and Perks

• Competitive salary with employee equity program
• Health, dental, and vision coverage
• Unlimited PTO + All federal holidays observed