VP, Events & Experiential Strategy

Job Description :

The Vice President, Events & Experiential Strategy will lead the strategic vision, revenue growth, creative development, and operational execution of the New York Post’s live, virtual, and hybrid events portfolio. This senior leader will transform events into a scalable, high-performing business line that drives sponsorship revenue, audience growth, community engagement, and brand elevation.

This role requires a commercially driven executive with deep expertise in experiential production, live journalism, and broadcast-quality event execution. The ideal candidate blends strategic revenue ownership with creative and technical excellence, leveraging journalism, talent, and market influence to create premium experiences that generate measurable financial impact.

Key Responsibilities:

Revenue Strategy & Business Growth

• Develop and execute a multi-year events revenue strategy aligned with our long-term strategic objectives

• Own full P&L for the events and experiential business

• Establish annual revenue targets, profitability goals, and growth benchmarks

• Design scalable sponsorship models, tiered partnership packages, and integrated brand activations

• Partner closely with Sales leadership to maximize sponsorship, activation, and experiential revenue

• Identify and launch new event-based revenue streams (memberships, branded content, virtual lead generation, experiential extensions)

• Drive measurable strategies for growth through data collection, quantitative and qualitative analysis

Event Portfolio & Product Development

• Build and manage a diversified portfolio of:

  • National and local flagship events

  • Entertainment, cultural, and community experiences

  • Sponsored activations and branded experiential programs

• Evaluate and prioritize events based on ROI, audience demand, and brand alignment

• Research competitive media and experiential trends to inform innovation

• Launch new event properties that drive long-term brand equity

Creative & Technical Production Leadership

• Provide expert-level oversight of live event production, including video, livestream, and hybrid presentation

• Manage production timelines, budgets, vendor negotiations, and quality control

• Oversee a vetted roster of production, creative, platform, and experiential vendors

• Ensure seamless integration of creative experiential concepts with technical execution

• Drive continuous improvement of processes, workflows, and production standards

Cross-Functional Leadership & Collaboration

• Partner with Sales, Marketing, Creative, Editorial, Video, Social, Product, Technology,and Communications teams to deliver on-brand, on-time, on-budget experiences

• Align with Editorial leadership to ensure programming integrity and journalistic standards

• Collaborate with Marketing to drive audience acquisition, brand amplification, and post-event engagement

• Facilitate distribution of event performance metrics across business units

Business Development & Strategic Partnerships

• Identify and secure strategic partnerships with venues, sponsors, talent, platforms, and community organizations

• Negotiate high-value contracts and multi-year agreements

• Expand regional and national event footprint

• Explore co-production models, media partnerships, and cross-platform extensions

• Support executive leadership in long-term strategic planning initiatives

Operational Excellence & Performance Management

• Oversee the full event lifecycle from concept through post-event analysis

• Implement scalable processes, playbooks, and risk mitigation frameworks

• Lead detailed post-event reporting and data-driven performance analysis

• Ensure financial discipline, resource optimization, and high production standards

Qualifications:

• 15+ years of progressive leadership experience in events, experiential marketing, live production, or media environments

• Proven track record of building and scaling profitable event portfolios with direct revenue ownership

• Deep expertise in live, hybrid, broadcast, and digital event production

• Strong commercial acumen with sponsorship and partnership negotiation experience

• Experience within or alongside media organizations preferred

• Demonstrated success managing cross-functional teams in fast-paced, deadline-driven environments

• Exceptional executive presence, communication, and stakeholder management skills

Note: This role follows our hybrid work model and is based out of our Midtown, NY office.

Compensation: The salary range for this position is $170,900–$210,000, determined based on factors such as relevant experience, qualifications, and internal equity. This role is also eligible for an annual bonus tied to both individual and company performance.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets

Reasonable Accommodation

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Base Pay Range: $170,900 - $210,000

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.