Senior Associate, Clients

Role Summary and Impact 

We are looking for a highly motivated and experienced Senior Associate to join the WPP Media Clients Team. As the primary point of contact for a portfolio of clients, you will manage their advertising needs end to end across all channels (may include digital/non-digital or biddable/non-biddable). Your primary responsibilities will include developing and maintaining strong relationships with clients, understanding their business goals, and translating these into effective advertising strategies. You will independently oversee the entire campaign lifecycle, from initial strategy and planning to setup, execution, and ongoing optimization, while also contributing to the mentoring and development of junior team members. Your role is crucial in ensuring that campaigns are delivered on time, within budget, and meet or exceed client expectations. Through meticulous planning, continuous performance analysis, and strategic leadership, you will drive successful outcomes and deliver exceptional value to our clients.

Skills and Experience

What you will do:

Client Relationship & Servicing:

• Client Champion: Proactively communicate with clients, providing regular updates on campaign performance, industry trends, and new opportunities. Independently manage client expectations and ensure high levels of satisfaction with our services, handling escalations with confidence and professionalism.
• Trusted Advisor: Build and maintain strong, long-lasting relationships with clients based on trust, transparency, and proactive communication. Act as a trusted strategic advisor, providing well-informed guidance and recommendations to help clients achieve their business goals, drawing on your experience across multiple campaigns and industries.

Account Management & Strategy:

• Data-Driven Approach: Lead a data-driven approach to optimize campaign performance and drive client success. This involves independently leveraging advanced analytics and data insights to inform strategy, planning, and execution, and guiding junior team members in doing the same.
• Analyse key performance metrics, identify trends, and make data-backed decisions to enhance the effectiveness of advertising campaigns, proactively flagging risks and opportunities.
• Strategic Insight: Develop and maintain a deep understanding of client businesses, target audiences, competitive landscapes, and industry trends, using this knowledge to proactively shape and evolve client strategies.
• Goal-Oriented Planning: Lead client conversations to define clear and measurable campaign objectives, aligning advertising strategies with overall business goals and contributing to longer-term account planning.
• Cross-Channel Expertise: Independently develop comprehensive advertising strategies and media plans across all relevant channels, with a strong understanding of how channels work together to deliver holistic results.
• Budget Management: Determine appropriate budgets, allocate resources effectively across different channels, and make informed recommendations to optimize campaign performance and client investment.

Implementation & Operations:

• Seamless Execution: Lead the imple