Demand Generation Manager

At Coretelligent, we take ownership of the technology our clients rely on every day.

We partner with growing, highly regulated organizations that need secure, dependable IT environments built to scale. Our role goes beyond support. We bring structure, clarity, and accountability to complex technology landscapes so leaders can move forward with confidence.

Over the past several years, Coretelligent has entered a new chapter. We have strengthened our leadership team, modernized our service delivery, and sharpened our focus on long-term client outcomes. Our work spans managed IT, cybersecurity, cloud, and strategy, delivered through a model designed for consistency, transparency, and trust.

We are building a team of professionals who care deeply about quality, ownership, and continuous improvement. If you value clear expectations, thoughtful collaboration, and work that genuinely matters to the businesses you support, you will feel at home here.

Job Overview

The Demand Generation Manager is responsible for executing and optimizing digital marketing campaigns that drive pipeline and revenue growth. This role focuses on paid media, email marketing, and campaign operations, ensuring all campaigns are launched accurately, tracked effectively, and continuously improved.

This is a highly execution-focused role with clear ownership of campaign performance. The ideal candidate is a strong operator who understands how to translate strategy into action, with deep experience in paid search and a strong understanding of attribution, campaign structure, and performance optimization.

Key Responsibilities:

• Execute and manage digital campaigns across Google PPC, LinkedIn, retargeting, display advertising, and email marketing
• Own campaign setup and execution across platforms including Google Ads, LinkedIn Campaign Manager, ZoomInfo, AdRoll, Meta, and Reddit
• Manage paid search performance, including keyword strategy, bid optimization, budget pacing, negative keywords, and performance monitoring
• Continuously optimize campaigns based on performance data, identifying opportunities to improve conversion rates, cost efficiency, and pipeline impact
• Build, test, and deploy email campaigns and nurture programs within Pardot and Salesforce
• Ensure campaigns are aligned to target audiences, messaging, and overall marketing strategy
• Maintain accurate Salesforce campaign structure, including naming conventions, campaign hierarchy, member statuses, and reporting alignment
• Ensure proper UTM tracking, attribution, conversion tracking, and platform integrations are in place
• Perform detailed QA across campaigns, including ads, emails, landing pages, forms, targeting, and workflows prior to launch
• Ensure accuracy and consistency across all campaign components
• Monitor campaign performance and develop reporting that provides clear insights into effectiveness, pipeline contribution, and areas for improvement
• Provide recommendations based on data to improve performance and scalability
• Partner with Marketing, Sales, and Revenue teams to ensure alignment between campaigns, pipeline goals, and business priorities

Required Skills and Qualifications:

• 5+ years of experience in digital marketing, demand generation, or performance marketing roles
• Strong hands-on experience with Google PPC and paid media execution
• Experience managing campaigns across LinkedIn, retargeting, and display channels
• Experience in managed services (MSP), cybersecurity, or B2B services environments strongly preferred.
• Experience building and executing email campaigns and nurture programs
• Strong working knowledge of Salesforce campaign structure, reporting, and attribution
• Experience with marketing automation platforms such as Pardot
• Strong attention to detail with the ability to manage multiple campaigns and priorities simultaneously
• Strong analytical and problem-solving skills with a data-driven mindset

 

 

Salary Range for this position (depending upon experience): 

$115,000 - $130,000

 

This range reflects the minimum and maximum targe