Social Media Analyst

Role: Social Media Analyst

Location: Toronto, Ontario

 

About the role: 

You’ll help shape how our ice cream brands show up across social, building the data and insights engine behind work that stops scrolls and taps into culture. Working at the intersection of analytics, strategy, and culture, you’ll uncover the trends that inspire content while developing the measurement frameworks that track performance and impact. 

You’ll establish and own how success is measured - from building frameworks and benchmarks, to setting up dashboards and social listening tools, to delivering a regular cadence of cultural and performance reporting. This role is focused on connecting what’s happening in culture with how brands respond on social, translating audience behavior, platform shifts, and performance data into insights that inform content, campaigns, and creative direction. 

 

What you will be doing: 

• Deliver frequent audience, category, and social insights to guide brands on social platforms, using data from various sources to understand audience needs, behaviors, and cultural trends  
• Proactively share insights to inform strategy ideation, content generation, and campaign planning—covering both evergreen and reactive cultural perspectives  
• Conduct social channel audits, competitor reviews, and comprehensive social insight reporting  
• Aggregate and mine data from multiple sources to create rich audience segmentation and uncover actionable opportunities  
• Champion behavioral science approaches where applicable to deepen audience understanding