Airtable is seeking a Program Manager, AI Programs to accelerate applied AI adoption across our customer base. This role sits at the intersection of education, community, and live activation – owning the expansion of our AI Application content pillar while serving as a visible facilitator and builder-evangelist in both in-person and cohort-based programs.

This individual will translate AI from possibility to practicality—helping customers understand not just what AI can do, but how to implement it within their specific industry, function, and workflows. Through verticalized education, hands-on workshops, and emerging sub-community programming, this role will directly contribute to sustained growth in AI Monthly Active Users (AI MAUs).

What you'll do

Expand the AI Application Pillar (Vertical & Functional Specificity)

• Develop and operationalize industry- and function-specific AI enablement paths
• Create contextualized problem-hunting and workflow design content
• Partner with Product, Marketing, and field teams to ensure AI use cases reflect real customer workflows
• Identify emerging vertical patterns and convert them into scalable educational assets

Lead In-Person & Cohort-Based Activation

• Present and facilitate AI Masterclass workshops, hackathons, and builder-focused field events
• Serve as a lead facilitator for rolling AI Incubator bootcamp cohorts
• Design hands-on build moments that convert inspiration into deployed workflows
• Create post-event activation loops that drive sustained AI usage

Support Emerging AI Sub-Communities

• Develop tailored AI activation strategies for startups, accelerators, college students, and other high-growth segments
• Scope bespoke training, enablement, and AI credit initiatives
• Build repeatable onboarding pathways for new AI-native customer segments

Why This Role Matters

As Airtable deepens its AI-native positioning, customers need more than feature awareness—they need contextual application and guided implementation. This role will ensure that AI education is not generic, but grounded in the realities of specific industries, roles, and business challenges.

By connecting verticalized education, live activation, and community-based learning into a cohesive activation loop, this role will accelerate first AI builds, deepen workflow integration, and increase sustained usage across segments. The result: measurable and durable growth in AI Monthly Active Users (AI MAUs).

Who you are

• AI Application-Oriented: You don’t just understand AI conceptually—you think in workflows. You can translate AI capabilities into concrete, industry- and function-specific use cases that solve real business problems.
• Confident Facilitator & Presenter: You’re comfortable leading live workshops, hackathons, and cohort-based programs. You can command a room, simplify complex concepts, and guide participants from inspiration to implementation.
• Program Builder & Operator: You can design scalable program structures while also executing the details. You know how to scope initiatives, manage cross-functional stakeholders, and ship on time.
• Customer-First & Context-Driven: You instinctively ask, “Who is this for?” and tailor messaging and enablement to specific roles, industries, and maturity levels.
• Community-Minded: You understand the power of peer learning and builder momentum. You enjoy working across diverse audiences—enterprise teams, startups, students, and technical builders alike.
• Data-Informed: You care about impact and understand how engagement, activation, and behavioral signals translate into growth metrics like AI Monthly Active Users (AI MAUs).
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