GTM Content Enablement Manager

The Revenue organization drives Affirm’s top-line growth through merchant relationships, strategic partnerships, and go-to-market excellence. Our Account Executives, Client Success Managers, and Partner Managers acquire, retain, and expand relationships across eCommerce, in-store, telesales, and the Affirm app, connecting merchants and consumers through Affirm’s honest financial products that improve lives.

The GTM Content Enablement Manager is an individual contributor role that partners closely with the field to support merchant adoption and growth. This role is responsible for shaping and delivering the core pitch decks, data, and messaging our field teams use in live selling environments. You will act as a strategic thought partner to revenue leaders and frontline teams, translating market, product, and competitive insights into clear, actionable merchant-facing content.

What You'll Do

• Lead pitch deck development: Take full ownership of the copy, structure, design, and creative direction for Affirm’s core pitch materials that articulate our value across pricing, competitive positioning, verticalization, and strategic differentiation.
• Deliver actionable competitive insights: Aggregate and synthesize competitive intelligence to inform positioning and sales strategies, and enable field teams with clear, data-driven insights, battlecards, and slides.
• Elevate sales content with data: Source and integrate industry research, product metrics, market data, and internal data to enhance the credibility and impact of all enablement materials, including pricing, business case, and integration assets. 
• Orchestrate strategic proposals: Manage our RFP software and oversee the coordination of key merchant proposals and RFP responses, producing scalable messaging that aligns with merchant priorities and growth goals.
• Partner cross-functionally: Collaborate with Revenue, Product Marketing, and Analytics to ensure consistent, insight-driven storytelling and enablement across the organization.
• Stay ahead of trends: Monitor industry, macroeconomic, and regulatory developments, weaving timely insights into Affirm’s go-to-market messaging.

What We Look For

• 6+ years of B2B product marketing, enablement, and/or client-facing experience in fintech, payments, BNPL, or a high-growth SaaS environment.
• Proven ability to craft compelling, design-forward pitch decks and executive-level materials that drive engagement and business outcomes.
• Exceptional written and verbal communication skills, with a keen eye for clarity, structure, and visual storytelling.
• Experience driving cross-functional initiatives that blend data, creativity, and commercial strategy.
• Strong analytical skills and comfort using data to support and refine persuasive messaging.
• Ability to adapt quickly, take initiative, and thrive in a fast-paced, collaborative environment.

Base Pay Grade - L
Equity Grade - 6

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

USA base pay range (CA, WA, NY, NJ, CT) per year: $160,000 - $210,000
USA base pay range (all other U.S. states) per year: $142,000 - $192,000

Please note that visa sponsorship is not available for this position.

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