Associate Lead, Programmatic

The Associate Lead (Programmatic) is a strategic and operationally focused professional responsible for translating media strategies into actionable channel plans aligned with client objectives within the APAC region focused on programmatic media activations. They support campaign pacing, budget management, publisher negotiation, publisher relationship management and cross-channel insight development, ensuring effective execution and control of media investments. The role involves collaborating closely with internal teams and clients to develop investment strategy, optimize campaign performance, manage resources, and drive scalable growth through strategic insights and disciplined execution.

Role Responsibilities

• Support the development and execution of client media plans, translating briefs into channel-specific strategies with informed investment decisions.
• Lead or support campaign builds, trafficking, QA, and pacing, ensuring adherence to best practices and client expectations. Conduct retrospective reviews of completed campaigns to refine future planning. Liaise with Trading teams to ensure campaigns are executed in line with media plans.
• Contribute to cross-channel insight development, post-campaign reporting, and presentation of results to clients. Develop and apply measurement strategy, defining KPIs, attribution approaches and translate results into investment recommendations.
• Participate in internal initiatives, deliver training, and share learnings. Collaborate with strategy, creative, trading and media teams to ensure integrated campaign success.
• Dedicate time to research media landscape trends, tools, and innovations. Develop and manage key publisher relationships. Share insights internally and support content development for client and business growth.
• Demonstrate proactive problem-solving, excellent communication, team influence, and relationship-building abilities. Support team development and foster a culture of continuous improvement and operational discipline.
• Implement and train the wider team on what best in class looks like in the programmatic environment. 
• Proficiently monitor and manage daily pacing across campaigns to ensure spend aligns with forecasts. Flag risks or discrepancies early and adjust plans as needed.

Requirements:

• 4+ years experience working on programmatic platforms including but not restricted to, Display & Video 360, The Trade Desk, Amazon DSP & Yahoo.
• Proficiency in media trafficking, platform management, and campaign setup, including tagging and pacing optimization.
• Deep understanding of relevant publishers, industry trends and future development of the media landscape.
• Proven ability to manage daily pacing, adjust strategies based on performance, and conduct retrospective analysis of campaign resource usage.
• Strong relationship-building skills with operational and client teams. Ability to communicate technical details clearly and persuasively.
• Ability to interpret platform data, generate insights, and produce clear campaign reports and summaries.
• Emphasis on process adherence, quality assurance, and delivering high-standard client outputs.
• Highly proactive, organized, detail-oriented, with strong problem-solving, negotiation, and communication skills.

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