Web Growth Marketing Manager

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

We’re looking for a Web Marketing Manager to join our Web team within the Product-Led Growth (PLG) Revenue organization. This is an individual contributor role focused on experimentation and web page optimization. You will help run our website as a core growth surface and measurable revenue driver.

You will own and continuously improve core web surfaces on fivetran.com like the Homepage and Navigation. You will partner cross-functionally to align business objectives with web best practices and high-velocity execution. This role requires a keen eye for the user experience, an analytical skill set, and a strong eagerness to learn, test, and iterate quickly.

This is a full-time, hybrid position based out of our Denver office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

Technologies You’ll Use

• Webflow 

• Webflow Optimize (A/B experimentation)

• Google Analytics (GA4)

• Looker 

• Jira

• Figma

• Excel

What You’ll Do

• Own and continuously optimize high-impact surfaces on fivetran.com (ex: Homepage, Navigation, Interactive Demo, key conversion flows) to drive measurable improvements in conversion rates.  

• Own and optimize the Website Chat as a high-impact growth channel. 

• Execute a structured experimentation program: identifying opportunities to optimize through data, writing briefs to design the test, and analyzing performance. 

• Translate web data and user behavior into clear insights and actionable recommendations that improve funnel performance and UX. Partner closely with Web Design to translate website plans into designed experiences. 

• Work directly in Webflow to ship updates quickly, including page edits, UX improvements, and copy changes. Work with our web developer to build more complex experiences.