Director, Venmo Product Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

The Director of Product Marketing owns Venmo's end-to-end go-to-market strategy, leading a product marketing team responsible for driving product adoption, acquisition, and engagement across P2P, Pay with Venmo, Venmo Debit Card, Venmo Credit Card, Stash, and other Venmo products. This is a leadership role that sets the strategic direction for product marketing, directly influences product roadmap and GTM infrastructure decisions, and represents product marketing performance to executive stakeholders.

Job Description:

Essential Responsibilities:

• Develop insights and conduct market analysis to inform product strategy and positioning
• Create and refine value proposition narratives tailored to market segments
• Monitor and analyze competition to identify opportunities and threats
• Collect and validate customer feedback to guide product development
• Lead early detection and resolution of customer issues to improve satisfaction
• Oversee performance tracking through instrumentation and dashboarding
• Translate insights into actionable recommendations for product enhancements
• Drive the execution of key initiatives and go-to-market strategies
• Collaborate with cross-functional teams to deliver impactful merchant solutions
• Lead regional product marketing initiatives to align with business objectives

Minimum Qualifications:

• 10+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

What This Role Owns:

• Go-to-market strategy across Venmo's full consumer product portfolio — from positioning and messaging through launch execution and post-launch optimization

• People leadership for the product marketing team

• Performance accountability for product marketing's contribution to product adoption, activation, engagement, and revenue across Venmo's product portfolio

• Consumer positioning and messaging framework integrity — audience segmentation, differentiation strategy, and competitive intelligence

• Cross-functional authority across Product, Analytics, Lifecycle Marketing, Brand, Creative, and Commercial Growth to drive cohesive consumer experiences

• Executive-level GTM performance reporting, goal-setting input, and product marketing business cases to VP+ leadership

• Voice of the customer in product planning cycles — translating consumer insights into roadmap influence and marketing strategy

About the Role

We are looking for a Director of Product Marketing to lead Venmo's product marketing organization and drive measurable growth across the full consumer funnel. This role sits at the intersection of marketing strategy, product development, and business performance — requiring someone who can set vision, build team capability, and deliver enterprise-scale GTM programs for one of the most recognized consumer fintech brands in the US.

The Director will lead a product marketing team in close collaboration with Product, Analytics, Lifecycle Marketing, Brand, Integrated Marketing, and Commercial Growth. A successful candidate is a strategic and operational leader who brings deep product marketing expertise, a high standard for messaging craft, and the credibility to influence cross-functional decisions at the director and VP level.

What You'll Do

Strategy & Vision

• Define and evolve Venmo's product marketing strategy, connecting GTM programs to product adoption, acquisition, engagement, and revenue goals across P2P, Pay with Venmo, Venmo Debit Card, Venmo Credit Card, Stash, and other Venmo products

• Set annual and quarterly product marketing roadmaps, balancing evergreen positioning work with new product and feature launch execution

• Develop and socialize the product marketing vision to VP and C-suite stakeholders, including representation in planning cycles, MBRs, and performance reviews

• Identify opportunities in consumer segmentation, competitive differentiation, and go-to-market infrastructure to accelerate product growth and close measurement gaps

People Leadership

• Lead, develop, and retain the product marketing team

• Define team structure, capacity planning, and hiring strategy to scale the org in line with business complexity

• Build a culture of customer obsession, accountability, and creative excellence across the team

• Coach team members on program ownership, stakeholder management, and career development

GTM & Program Ownership

• Own product marketing performance targets — setting goals, tracking progress, and adapting strategy in response to performance data across adoption, activation, and engagement objectives

• Drive end-to-end GTM execution for major product launches, feature releases, and commercial partnerships — from brief through in-market activation and post-launch optimization

• Govern positioning and messaging quality standards: segmentation frameworks, competitive differentiation, narrative consistency, and brand alignment

• Own the product marketing experimentation roadmap — setting hypotheses, measurement standards, and synthesizing learnings into strategy

• Lead GTM development for new Venmo products and commercial partnerships, driving adoption and engagement across paid, owned, and in-product channels

Cross-Functional & Infrastructure

• Partner with Product and Design to influence roadmap priorities — translating consumer insights and marketing performance data into product decisions

• Collaborate with Analytics and Marketing Measurement to build attribution frameworks, brand health tracking, and cohort-level insights that inform GTM strategy

• Represent product marketing needs in product and engineering planning cycles — driving alignment on feature prioritization and consumer experience decisions

• Partner with Lifecycle Marketing, Integrated Marketing, and Brand to ensure consistent messaging and coordinated execution across all consumer touchpoints

What We're Looking For

• 10+ years of marketing experience, including 5+ years in product marketing — with demonstrated experience managing managers and multi-squad teams

• Proven experience leading GTM strategy at enterprise scale, with demonstrated impact on product adoption, engagement, and revenue KPIs

• Deep expertise in consumer positioning, messaging craft, audience segmentation, and go-to-market execution

• Strong fluency in full-funnel marketing — paid media, owned channels, lifecycle, in-product surfaces — and how product marketing connects across each

• Demonstrated ability to influence cross-functional decisions at VP and C-suite level, including product roadmaps, marketing investments, and org design

• Experience defining measurement frameworks and working with analytics teams to establish GTM attribution and incrementality standards

• Track record of building and scaling high-performing teams through periods of organizational change

• Highly analytical, with the ability to synthesize complex performance data into clear strategic narratives and actionable next steps

• Financial services or fintech experience preferred

• Bachelor's degree or equivalent work experience required

Subsidiary:

PayPal

Travel Percent:

0

-

The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

Chicago, Illinois | ($160,500.00 - $238,700.00 Annually)

Additional Location(s) | Pay Range:

No other locations are assigned to this requisition currently.

Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately.  To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. 

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.