Community Relations Manager - Cortland Peterson

Role Overview

As the Community Relations Manager, you serve as both the welcoming face of the community and a critical operational partner. This role blends exceptional resident engagement with strong business support—delivering a premium living experience while ensuring seamless operations in collaboration with Community Management.

Operational support:

• Assist the Community Manager/Senior Community Manager in leading the onsite team, ensuring daily operations comply with company standards and regulatory requirements, including safety protocols, OSHA regulations, and Fair Housing guidelines.
• Conduct regular community inspections, including vacant units, make-ready apartments, and model homes, as well as move-in and move-out walkthroughs.
• Monitor the property for policy violations, maintenance needs, and overall curb appeal, addressing issues promptly to maintain brand standards.
• Manage and nurture vendor relationships to ensure quality service and timely project completion.
• Partner with onsite teams and the Center of Excellence to drive occupancy and revenue by meeting and exceeding leasing goals, conversion rates, and key performance indicators (KPIs).

Sales & Revenue Generation:

• Drive occupancy and revenue by achieving and exceeding leasing goals, conversion targets, and KPIs.
• Actively manage your sales pipeline—follow up promptly, nurture potential residents, and close leases with confidence.
• Use consultative selling techniques to uncover needs, present solutions, and create value that resonates with each potential resident.
• Keep CRM records accurate and up to date for all potential resident interactions.
• Monitor and report on lead activity, conversion metrics, and pipeline health.
• Stay organized and disciplined to ensure timely follow-up and consistent engagement.

Community Advocacy & Resident Experience:

• Guide potential residents through the leasing process with confidence and care, making it simple, stress-free, and enjoyable journey that reinforces our brand promise of better living.
• Deliver a concierge-level experience by anticipating needs, offering personalized solutions, and creating memorable interactions.
• Build lasting relationships that inspire loyalty and referrals through exceptional service.