Senior Gen AI Designer (Maternity Cover)

Role:  Senior Conceptual Designer (Maternity Cover)

Location:  Kingston, England, 3 days on site

About the role: 

Working in partnership with our client, we are seeking a Senior Conceptual Generative AI Designer. In this role, you will drive scalable, high-craft content for world-famous brands across beauty, home care, and foods.

You will shape how the client uses generative AI to create on-brand visuals, motion, and campaign assets across social, e-commerce, retail media, and digital channels. Based in Kingston (hybrid), you will lead creative direction and design for priority brands and always-on programmes. Your expertise in design craft and AI-enhanced production will raise quality, speed up delivery, and improve effectiveness, ensuring distinctive work that is brand-safe and rights-clear. We support flexible working and are open to different arrangements.

You will be the creative force and systems thinker behind AI-enabled design pipelines that deliver timely, consistent, and measurable results. Working at the intersection of brand strategy, design, motion, and AI, you will translate briefs, insights, and assets into visual territories, storyboards, and polished outputs that drive engagement and conversion. We are looking for someone who can blend hands-on craft with repeatable workflows, finding scalable approaches that protect brand equity and accelerate time to market. Success will be measured by uplift in creative performance, reusable prompt libraries and playbooks, frictionless approvals, and an up-skilled team.

What you will be doing: 

• Lead concepting and art direction for AI first and hybrid campaigns that improve brand distinctiveness and performance 
• Design repeatable AI pipelines (prompt libraries, reference sets, LoRA/ControlNet setups) that produce consistent, on brand results 
• Create key visuals, product renders, packshots, social content, storyboards, styleframes and motion loops for priority channels 
• Spearhead pilots in personalisation and content at scale for ecommerce and retail media, improving speed to live and ROI 
• Build and mentor designers, motion specialists and editors, fostering a learning culture and clear quality standards 
• Collaborate with brand teams, creatives, producers, strategists, legal and procurement to ensure rights, approvals and governance 
• Transform CADs, pack shots, ingredient imagery, UGC and legacy assets into new campaign ready content 
• Shape genAI guidelines for brands, including metadata, disclosure,