Senior Manager, External Marketplace Strategy

Role Specific Information

Job Description

About the Role

In this role, you will be responsible for the growth, profitability, and brand integrity of the company’s presence on third-party platforms. This role oversees two critical functions: the Same Day Delivery ecosystem (Instacart, DoorDash, Uber) and the External Marketplace expansion (Amazon) for proprietary brands.

You will synchronize these two channels to ensure a cohesive digital-first strategy. You will act as the primary liaison between executive leadership and our external partners, ensuring that our proprietary products are discoverable and our delivery fulfillment is flawless. Your success is measured by total external channel GMV, the health of our private-label brands in the digital space, and the operational efficiency of our partner integrations.

What You’ll Do

• Develop a unified strategy for third-party platforms that balances the instant gratification of Same Day Delivery with the long-tail growth of the Amazon Marketplace

• Oversee the performance of individual contributors, ensuring their individual channel strategies do not conflict and are maximizing total company ROI

• Manage the combined marketing and promotional spend across all external platforms, optimizing for customer acquisition cost (CAC) and lifetime value (LTV)

• Lead top-to-top negotiations with major partners (Amazon, DoorDash, etc.) to secure better fee structures, pilot program access, and premium marketing placements

• Bridge the gap between Merchant teams (Proprietary Brands) and Operations teams (Same Day Delivery) to ensure the physical supply chain supports digital demand

• Set the standards for how proprietary brands appear across all external platforms, ensuring A+ content and brand stores are consistent and high-performing

• Consolidate reporting from both sub-functions to provide leadership with a single view of external channel health, market share trends, and competitive threats

• Guide individual contributors through complex operational hurdles, such as inventory synchronization issues or partner contract disputes

• Build the playbooks and standard operating procedures (SOPs) required to launch new brands or new delivery partners rapidly

• Additional tasks may be assigned

What Skills You Have

Required

• 7+ years experience in digital, merchandising or other relevant experience

Preferred

• Bachelor’s Degree

• Strong background in E-commerce and Omni-channel Merchandising

• Proficient in Google Sheets

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to maintain prompt and regular attendance as set by the company 

• Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week

• Ability to comply with dress code requirements

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements 

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner

• Ability to comply with health and safety standards