AI Creative Director
Confirmed live in the last 24 hours
PhonePe
Job Description
About PhonePe Limited:
Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.
PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture:
At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
The Mandate
PhonePe Group is building one of India’s first fully AI-native marketing organizations. We are not just looking for someone to experiment with AI. We want a leader who will change how our team of over 100 marketers thinks, works, and delivers. The AI Creative Director is the architect of this transformation. You will own the strategy, infrastructure, and culture change needed to empower every marketer at PhonePe. You will build a team of AI specialists, create the playbook, and set the metrics. You will be accountable for measurable improvements in marketing speed, creative quality, and operational efficiency. This is a strategic leadership role, not just a hands-on position. You will report directly to the HOD and help design the future of our marketing.
Core Competencies
- Visionary Curiosity: You anticipate AI trends rather than just tracking them. You have been building with AI tools since the early days. You can see where the industry will be in a year and prepare the organization to get there first.
- Focus on Architecture: You have moved beyond simple prototyping. You think in terms of scalable workflows, governance frameworks, and team structures that will last.
- Executive Influence: You can confidently explain to senior leadership why AI needs budget, headcount, and strategic priority. You focus on business outcomes instead of just tool features.
- Culture Engineering: You understand that new tools fail without a change in mindset. You have successfully built cultures of experimentation in the past.
- Innovation with Accountability: You push boundaries while measuring everything. You can link every AI initiative to time saved, revenue growth, or improved quality.
- Macro Understanding: You have a deep understanding of consumer behavior. You can spot cultural shifts and turn them into marketing strategies that connect with our diverse users.
What You Will Own
- AI Transformation Strategy & Roadmap
- Define the annual AI adoption plan for the entire marketing organization.
- Identify and prioritize the most impactful AI use cases based on feasibility and team readiness.
- Build the business case for AI integration by projecting efficiency gains, resource optimization, and quality improvements.
- Share quarterly progress and recommendations with executive leadership using clear metrics.
