Manager, Account Based Marketing

Who We Are:

At Bandwidth, your music matters when you are part of the BAND.  We celebrate differences and encourage BANDmates to be their authentic selves.  #jointheband

What We Are Looking For:

This individual will align with the enterprise sales team, focusing specifically on the finance & banking vertical, and will serve as their dedicated marketer, creating and implementing account-based marketing strategies and comprehensive campaigns designed to build pipeline and engage top targets throughout the buying journey. Their goals will be tied directly to optimizing top target engagement, building pipeline, and meeting revenue growth goals.

This individual will own and drive the strategy for enterprise marketing playbooks, and strategic ABM, driving their sales team to success and ROI. They will be a key partner to our most strategic sellers, relied upon as a marketing guide and trusted advisor to the team and a key leadership voice representing the Enterprise business amongst the broader Marketing organization.

What You'll Do:

• Sets the marketing and ABM  program strategy and develops the approach, priorities, success metrics and campaign architecture that will build and advance pipeline for their aligned sales organization within the enterprise finance & banking vertical.
• Create scalable, impactful campaigns and playbooks that drive revenue throughout the enterprise demand cycle - from brand awareness, to discovery, to customer upsell and retention. 
• Collaborate with Sr. Manager to manage the ABM budget, inclusive of hospitality planning, demand gen spend, content syndication, gifting, etc. 
• Work closely and in tandem with the marketing operations and demand gen teams to develop and implement account based technology, reporting and measurement strategies.
• Potential to lead a Field Marketing team in the future and nurture their careers, setting them up for further growth within the organization, and providing guidance to employees on goals, expectations and overall performance.
• Use ABM technology such as DemandBase, website personalization tools, gifting platforms, content syndication, Outreach, Highspot, and other tools to create cohesive, integrated ABM campaigns that are held to high conversion standards. 
• Meet and beat KPIs around funnel creation, meetings, and touchpoints with target accounts. Be a vocal leader about what metrics matter most to your goal, and develop a plan to achieve. 
• Partner with sales leadership to understand overall goals for the team and create custom plans designed to achieve those objectives; adjusting course as needed in response to changing conditions.
• Serve as a central point of contact and advisor to your dedicated sales team, ensuring they have what they need to be successful in advancing deals, including custom collateral, programmatic and/or custom gifting, adhoc business meeting/event support, and custom outreach methods.
• Develop ABM dashboard and report out on any new insights/trends to help improve our overall ABM approach.
• Work closely with members of the greater marketing team (product marketing, creative services, demand gen, and integrated marketing) to activate elements of the Field Marketing and ABM plans that you develop.

What You Need:

• Education:
  • Bachelors degree
• Experience:
  • 8+ years experience in a similar marketing role for a fast-growing B2B technology company (ideally software).
  • Preferred four years experience marketing to the finance and banking vertical.
• Knowledge:
  • Deep knowledge of the marketing funnel; experience developing multi-channel marketing programs (advertising, email, events, direct mail); c