Principal Product Manager - Technical, Shopper Understanding and Response Prediction

**This job is also open for Seattle and New York**

Are you passionate about computational advertising and sponsored recommendations? Do you thrive in a fast-paced organization where your work directly impacts hundreds of millions of customers? Do you love to innovate at the intersection of customer experience, deep learning, and large-scale machine learning systems — including the frontier of GenAI? If so, the Amazon Sponsored Products Shopper Understanding and Response Prediction team could be the perfect place for you.


Amazon is investing heavily in building a world-class advertising business. We are defining and delivering a collection of self-service performance advertising products that drive discovery and sales. Our products are strategically important to our Retail and Marketplace businesses driving long-term growth. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products to improve both shopper and advertiser experience. We are a highly motivated, collaborative, and fun-loving team with a strong entrepreneurial spirit and bias for action. With a broad mandate to experiment and innovate, we grow at an unprecedented rate with a seemingly endless range of new opportunities.

We are looking for a seasoned Principal Product Manager – Technical to join our Shopper Understanding and Response Prediction team and drive significant business growth. We build advanced deep learning models, large-scale machine learning pipelines, and real-time serving infrastructure to match shoppers' intent to the most relevant ads — across all devices, all contexts, and worldwide marketplaces. By deeply understanding shoppers' intent and interests, precisely estimating their interactions with ads, and leveraging the latest advances in GenAI to unlock richer shopper representations and more adaptive prediction systems, we help shoppers discover new products they love, provide advertisers with the most efficient path to meeting their business objectives, and build a major, sustainable business that enables Amazon to continuously innovate on behalf of all customers. We work hand-in-hand with engineers and applied scientists — both within the team and across various retail partner organizations at Amazon — to keep the retail experience relentlessly high. We are looking for an entrepreneurial product leader who thrives on tackling ambiguous problems to deliver tailored, personalized shopping experiences to Amazon customers. This is a high-impact role that demands strategic vision and big-picture thinking, as well as sharp execution, technical depth, analytical rigor, and excellent communication.

As a Principal Product Manager - Technical, you will work closely with business stakeholders, machine learning scientists and engineers to

- Chart and execute a course for delivering personalized shopping experience on both Amazon Search and Product pages
- Obsess over your customers and work backwards to define tenets, customer experiences, long-term goals, focus areas and key success metrics.
- Develop and present working backwards documents and product plans (PRFAQs)
- Drive intake, planning, and prioritization of feature and enhancement requests in close partnership with engineering, science, and product partners across Amazon
- Influence senior leaders across Amazon by proactively communicating your vision, reporting plans and progress, and aligning with Amazon's core leadership principles

About the team
About Sponsored Products and Brands
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.

Basic Qualifications

- 2+ years of end to end product delivery experience
- 8+ years of technical product or program management experience
- Bachelor's degree
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience technical product management

Preferred Qual