Senior Executive, Content Merchandising – ANZ

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Reports to: Merchandising Lead, Sydney

Location: Sydney

Your New Role

As the Senior Executive, Content Merchandising for HBO Max, you will play a key role in shaping how millions of viewers discover and engage with our content.

You will drive day-to-day curation within our Content Management System (CMS), support merchandising strategy with data driven insights, and collaborate closely with ‑cross functional‑ teams across the region.

This role is ideal for a creative, detail-oriented content enthusiast who thrives in a ‑fast-paced‑ streaming environment and loves turning cultural moments and viewing behaviour into smart programming decisions.

Key Responsibilities:

Content Curation & Execution

• Lead daily curation within the CMS, including execution of rails and contribution to campaign planning.

• Manage and update the Content Merchandising Calendar with priority premieres, rollout changes, and key cultural moments across markets.

• Oversee the end-to-end‑ Product Browsing Video workflow, coordinating with local and global stakeholders including Global Content Operations and Creative Services.

• Assign and review genre, brand, editorial tags, and availability messaging weekly to ensure accuracy and consistency.

Strategy, Insights & Collaboration

• Use insights from the Merchandising Analysis & Insights team to guide day-to-day‑ decisions and support feature tests and capability rollouts.

• Partner closely with Programming, Marketing, Product, and regional counterparts to review priorities, performance, and upcoming initiatives.

• Support curation aligned with analytics, priority content calendars, and emerging cultural trends.

Performance & Innovation

• Apply merchandising strategies to improve discoverability, minutes per impression, impression efficiency, content diversity, and other engagement KPIs.

• Stay attuned to global and local entertainment trends, identifying opportunities to enhance content performance and viewer satisfaction.

• Support the Merchandising Team on key initiatives and special projects.

Qualifications & Experience

• Diploma or bachelor's degree in media or a related field.

• 3-5 years’ experience in content merchandising or the media/streaming industry.

• Proven ability to analyse data to inform content placement and timing decisions, with understanding of evolving performance metrics.

• Strong communication skills and the ability to collaborate with multiple functions.

• Deep curiosity about viewer behaviour and passion for connecting audiences with great content.

• Highly organised, detail focused‑, and comfortable managing multiple priorities in a fast‑moving environment.

• Strong familiarity with WBD’s catalogue and competitor content, with enthusiasm for industry trends and innovation.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.